RumChata Introduces ‘Tiki Drink’ Inspired Flavor

(Photo: RumChata)
The popular cream liqueur brand, RumChata, has announced a new tropical edition to its lineup of flavored boozy horchatas – Pineapple Cream.
The new flavor comes in the wake of the brand’s success with its previous tropical offering, Coconut Cream. According to one report, the Coconut Cream edition is the second best-selling cream liqueur brand on the market.
“Last year, our fans’ enthusiasm for tropical flavors was evident with the success of RumChata Coconut Cream. As summer approaches, we’re thrilled to unveil our latest innovation, RumChata Pineapple Cream, which is reminiscent of summer Tiki drinks,” said Brandon Lieb, Vice President of Marketing for Spirit of Gallo.
RumChata Pineapple cream has a base of Caribbean rum combined with midwestern dairy cream. The latest edition has an ABV of 13.75%.
Pineapple Cream joins three core products in the RumChata portfolio, including the Original RumChata and Coconut Cream editions. The brand also releases seasonal flavors like Peppermint Bark which are limited editions only available in certain seasons. Last year, RumChata released a limited edition Pumpkin Spice flavor for fall.
Pineapple Cream will be available where Rumchata products are sold in the US. Visit the brand’s website to find out where it is available locally.
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