Procera Gin Is Redefining What a Premium Spirit Should Be

A bottle of Procera Blue Dot Gin. (Photo: Procera Gin)

The average price of gin sits comfortably around $30, a figure justified by the versatility of neutral grain spirits and the ready availability of gin botanicals. Yet, for a gin to command a higher price, it must offer something exceptional.

Enter Procera Gin, the epitome of premium spirits, poised to captivate. Much like an artist selecting only the finest materials for a masterpiece, Procera Gin prioritizes quality at every turn.

The Vision

According to Procera’s website, the gin was “founded with a dream to bring the very best of Africa to the world.” This dream included specially sourced ingredients and a luxurious price, for good reason. Brand Ambassador Ivan Dixon revealed to The Buyer that “there is a market out there for these kind of products and there is certainly a place for top end gins.”

Procera Gin was also made for the “perfect martini,” according to Roger Jorgensen, master distiller. The price tag makes us want to savor Procera Gin and drink it neat in thimbles. However, If we’re lucky enough to own a bottle, a martini must be made! Should a luxury vermouth also be used?

Born in Kenya

Procera gin is distilled in Nairobi, Kenya, where the gin’s key ingredient and namesake are sourced from. Procera juniper berries are picked fresh for distillation and never dried, unlike common juniper in standard gins. Along with procera juniper berries, the gin uses flora harvested from all over Africa. Just a few of these ingredients are acacia honey, mace, cardamom, pink peppercorn, orris root and pixie oranges.

Procera Gin also reinvests in the land that it was born on. As detailed on its website, the sustainable brand is partnered with the Kijabe Forest Trust, which protects “the native forests of Kijabe from poaching of both animals and trees.” Procera Gin also uses recycled materials and employs local farmers and artisans.

A Hand-Blown Bottle With Accessories

Procera Gin isn’t in just any run-of-the-mill bottle. The gin is housed in a hand-blown bottle for one-of-a-kind results. Each bottle is fitted with a hand-carved palm wood stopper and wrapped with a cord of leather. Procera Gin eloquently stated that “the bottle’s beauty lies in its simplicity.”

Sleek and unlabeled — save for a colored dot to denote the expression — Procera Gin adds a final touch of luxury with a botanical salt accessory to enhance the gin’s flavors.

Where To Find Procera Gin

Right now, the premium gin can be found at specialty high-end locations that serve it… or you can buy it online here.  Procera Gin comes in three expressions: Blue Dot, Red Dot and Green Dot. Blue Dot was the first and the two others were released in July 2022.

Happy gin drinking!

Here at The Daily Pour, we do more than write about current events in spirit. We are the only media property reviewing spirits and aggregating the scores and reviews of other significant voices in the spirit world in one place. If you’re interested in getting a shot of spirit in your morning email, sign up for our Whiskey Deal of the Day Newsletter