Patron Teams Up With Becky G for AI-Generated Margaritas
Patron Tequila is the latest to get in on the AI-generated art trend. Their new program offers users a chance to win tickets to a Becky G concert. (Photo: Patron)
AI-generated art has taken the world by storm and tequila is no exception.
Patron Tequila has just launched the latest in its series of digital experiences, the Patron Dream Margarita generator. This week-long “virtual installation” allows users to create bespoke AI margarita art using prompts like location, flavor and garnish.
Truly, innovation has no limits.
Of course, it wouldn’t be an AI-generated Patron margarita if there wasn’t some sort of contest. Over the next week, users are encouraged to upload their favorite creations on social media, the winner of which will win two tickets to an upcoming Becky G concert in New York City.
“I always say that the perfect margarita is the one made just for you. This National Margarita Day, my favorite tequila brand is helping people create the cocktail of their dreams with the help of AI,” says Becky G.
Testing out the program for myself, I used Machu Picchu, sushi, and asparagus as my defining margarita characteristics.
Lo-and-behold, I was quickly generated a bizarre “Machasushi-Ragus” cocktail overlooking a scenic vista.
This isn’t the first time that Patron has dipped its toes into the world of outlandish digital marketing.
In August 2022, the brand launched a limited-run “Patron Summer Metaverse Quest” in which users played games in exchange for virtual cocktails and virtual Patron merchandise.
The brand also sells Patron Chairman’s Reserve, a blended Extra Añejo tequila that can only be bought as an NFT through BlockBar. These Patron bottle-NFT hybrids sell for upwards of $4,000 each.
If you’re interested in creating an AI margarita of your very own, you can find the website here.
Read More:
The Tequila Metaverse Is Coming Whether You Like It or Not (We Don’t)
1800 Partners With BlockBar to Launch Bespoke Tequila NFT Bottling
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