Discover Pedro Furtivo, a New Additive-Free Tequila Rooted in Tradition

(Photo: Pedro Furtivo)

For drinkers seeking authenticity and craftsmanship, Pedro Furtivo offers a fresh perspective on tequila. Born from a unique partnership between a third-generation agave farmer and an award-winning American brewmaster, Pedro Furtivo blends heritage and innovation to create tequila that is both traditional and modern.

A Collaboration Between the Agavero and the Tequilero

Pedro Furtivo is the result of a collaboration between Omar Martinez, whose family has cultivated agave in Ixtlahuacán del Rio, Jalisco, for generations, and Peter Kiley, co-founder of Sneaky Spirits and longtime brewmaster at Atlanta’s Monday Night Brewing.

Martinez provides access to fully matured blue Weber agave grown on his family land, while Kiley brings decades of fermentation and distillation expertise. Together, they embrace the roles of Agavero (grower) and Tequilero (producer), keeping alive a tradition that honors both the land and the people who work it.

Additive-Free Tequila With Character

Pedro Furtivo Tequila is certified additive-free by the Tequila Regulatory Council, ensuring that every bottle reflects the natural qualities of agave rather than artificial enhancements. The lineup comprises three expressions:

• Pedro Furtivo Blanco — Silver Medal, Agavos Awards 2025
  Crafted from over-ripe agave piñas, slowly cooked and open-air fermented. Expect aromas of fresh herbs, pepper and olive, with a bright, earthy flavor and a crisp finish.
• Pedro Furtivo Reposado — Gold Medal, Agavos Awards 2025
  Aged six months in a mix of bourbon and Bordeaux barrels, this luscious repo is a golden spirit with layers of vanilla, caramel, citrus and baking spice.
• Pedro Furtivo 1331 Añejo — Double Gold Medal, Agavos Awards 2025
  A complex blend of tequila aged for 13 months in French oak and 31 months in bourbon barrels. Notes of dark chocolate, citrus and warm spices lead to a velvety, lingering finish.

From Jalisco to Your Glass

Currently available in Georgia and Tennessee, Pedro Furtivo Tequila can also be purchased nationwide through pedrofurtivo.com.

For a limited time, online shoppers can enjoy free shipping on orders over $50 with code PFSHIP50 (valid through Nov. 15).

A Spirit to Sip, Savor, and Share

Pedro Furtivo is more than a tequila brand. Its expressions are a reflection of family, tradition and the shared passion of its founders. Whether you’re adding Blanco to your bar cart, exploring the layered notes of Reposado or indulging in the complexity of Añejo, Pedro Furtivo invites you to raise a glass to authenticity.