NASCAR Doubles Down on Partnership with Campari’s Cabo Wabo Tequila

(Photo: Talladega/Instagram)

Days ahead of the Daytona 500, NASCAR is commemorating its second year in partnership with Cabo Wabo Tequila with a suite of new activations and cocktails.

Fans in attendance at the Florida championship are invited to the Cabo Wabo Garage. In addition to the expected assortment of branded drinks, eligible participants are encouraged to sign a Responsible Drinking Pledge planning out their route to and from the track. The first 500 signees will receive an Uber voucher.

Cabo Wabo was founded by Van Halen frontman Sammy Hagar in 1990 — over two decades before the debut of George Clooney’s Casamigos, the spirit that single-handedly catapulted the celebrity tequila craze as we know it today. The brand was eventually acquired by Campari Group in 2007 for $80 million, placing it alongside imprints like Aperol and Espolòn.

“Cabo Wabo Tequila is thrilled to enter our second season as the Official Tequila Sponsor of NASCAR, and this year we’re continuing to encourage fans to get the most out of their day at the track safely while enjoying the experiences we all love about this iconic event,” said Campari America’s Senior Director of Marketing for White Spirits, Mark Watson.

“This means not only rooting for your favorite driver but getting home safely at the end of race day. By placing ads with Uber to help get the message out and providing ride vouchers, we want to make it easier than ever to create a plan and celebrate responsibly.”

Though Hagar is no longer involved with Cabo Wabo in the same capacity he once was, the spirit of rock and roll lives on. In 2017, Hagar teamed up with “Mayor of Flavortown” Guy Fieri for the successful debut of Santo Tequila.

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