Miller High Life Is Now the Official Beer of ‘Top Chef’ — and It’s Celebrating With an Exciting Sweepstakes
Miller High Life announced on Monday it has become the official partner for the 21st season of the Bravo TV series, “Top Chef.” The series is filmed in Wisconsin, which is High Life’s ancestral home.
As part of the partnership, Miller High Life will be promoted throughout the series. The beer brand intends to launch a line of “Top Chef” clothing, in addition to other “culinary surprises” set to release later.
For the series, High Life is sponsoring one challenge early on where chefs will have to prepare a high-end meal on “a dive bar budget,” according to the beer brand.
High Life will also feature a culinary sweepstakes to give one lucky winner a three-day and two-night “all-expense paid trip” featuring an exclusive cooking class with a Top Chef Cheftestant. Those interested in entering can do so here.
“Miller High Life toasts to celebrating the everyday moments in life from good friends to great food,” Miller High Life Senior Director of Marketing Frank Cirone said in a news release. “As the beer that’s beloved by chefs across the country, we’re proud to be the Official Beer of Season 21 of ‘Top Chef’ and look forward to serving up ways for consumers to taste the High Life all year long.”
The series, which launched in March 2006, is a televised competition which features chefs participating in different culinary challenges.
The 21st season of “Top Chef” premieres March 20 and will stream on Peacock.
Miller High Life: More Than Just a Dive Bar Beer
Miller High Life is unquestionably a great dive bar beer, but the “Champagne of beers,” is surprisingly culinarily friendly.
In April, Miller High Life launched a line of Miller-infused chocolate truffles that were created with the critically-acclaimed chocolatier, Phillip Ashley.
In August 2022, the brand released a line of “alcoholic dive-bar-flavored ice cream bars.”
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