Michelob ULTRA Teases 2024 Super Bowl Ad Starring Lionel Messi and ‘Ted Lasso’ Star Jason Sudeikis
Michelob ULTRA teased a 2024 Super Bowl ad starring Lionel Messi and Jason Sudeikis. (Photo: Michelob ULTRA)
On Monday, beer brand Michelob ULTRA revealed a teaser for an advertisement that will air on Super Bowl Sunday, starring worldwide soccer phenomenon Lionel Messi and Jason Sudeikis, star of the hit Apple TV show “Ted Lasso.”
In the 15-second trailer, titled “Get Out There,” Sudeikis watches Messi playing pick-up soccer on the beach. “I’m gonna get out there,” Sudeikis says with a chuckle, expressing his intent to join the match. As Messi rips off a couple of impressive moves with his flashy feet, Sudeikis reconsiders: “Nah, I’m not gonna get out there.”
On Thursday, Michelob ULTRA posted two beach-themed Super Bowl ad teasers featuring Messi. In one, titled “GOAT vs. Dog,” the Argentinian soccer great joyfully dribbles and juggles a ball around a dog:
In the second, titled “Stand-Off,” he orders a Michelob ULTRA at a beach bar from a seemingly starstruck bartender, but the tap runs dry midway through the pour. Messi and the bartender share a smile.
The closing shots of “Get Out There” and “Stand-Off” both show a case of Michelob ULTRA on the beach, each accompanied by a different message: “Stay right where you are. Order now.” and “Don’t run out. Order now.” Based on these messages, it appears likely Michelob ULTRA’s ads will continue to build on the brand’s partnership with food and alcohol delivery service InstaCart, which lost a competitor earlier this month when Uber announced it was shutting down Drizly.
Michelob ULTRA’s 2023 Super Bowl ad featured a laundry list of star athletes, including Serena Williams, Jimmy Butler, Alex Morgan, Tony Romo and Canelo Alvarez.
In June, Messi joined the U.S.’s MLS, taking his talents to Inter Miami CF.
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