‘A First for the Whisky Category’: Grammy Winner Michael Bublé Unveils Unorthodox Whiskey Brand Fraser and Thompson
Michael Bublé has unveiled his new whiskey brand, Fraser and Thompson. (Photo: Fraser and Thompson)
On Wednesday, Grammy-winning singer Michael Bublé announced the launch of his whiskey brand, Fraser and Thompson. The brand debuts in partnership with Bublé’s friend, Paul Cirka, the master distiller and blender behind Canadian whisky producer Cirka Distilleries.
“I spent many summers with my grandfather at the confluence of the Fraser and Thompson rivers in British Columbia,” Bublé said in a news release. “When I heard Paul’s vision for creating a new kind of whiskey, I knew instantly what I wanted to call it. For the last three years, we worked together to perfect a whiskey blend that is equally elegant and approachable. We can’t wait to pour you a glass!”
In what the brand is touting as an industry-first “North American Whiskey” style, Fraser and Thompson blends Canadian whisky with Kentucky bourbon.
“Michael and I bonded over our shared passion for whisky, and wanted to create a blend that was flavorful but more light-hearted than the category at large can be known for,” Cirka said in the news release. “We stumbled upon creating something new for the category, a blended North American Whisky. I would be delighted if you would call my personal cell and I can explain everything about this beautiful whisky: (929) 867-7490.”
Fraser and Thompson North American Whiskey is blended and bottled by Heaven Hill in Bardstown, Kentucky. Bottled at 42% ABV, the whiskey is available in limited quantities in the U.S. and select international markets, including Canada, for a suggested retail price of $29.99, as well as online from ReserveBar.
According to the news release, this whiskey is highly limited.
“And by ‘limited,’ we mean ‘limited,’ as we don’t yet have enough product produced at the time of this announcement to sell into most major markets,” a representative from Fraser and Thompson said in the news release. “I think this is an issue, but when I raised it with Michael, his response was, ‘You’re welcome.’
“This should be interesting,” the rep concluded.
Fraser and Thompson is brought to market by spirits incubator WES Brands.
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