‘I Malörted’: World’s Most Polarizing Spirit Debuts a Fitting Campaign for a Terrifying Election Year
Jeppson’s Malört unveiled a clever campaign poking fun at this year’s election. (Photo: Malört/Instagram)
On Monday, Jeppson’s Malört announced the debut of the brand’s cleverly timed “I Malörted” campaign. The tongue-in-cheek video campaign for the infamous spirit pokes fun at the 2024 election.
“During an election year when some might argue there are no good choices, Malört fits right in!” the brand quipped in a news release. “There’s no better time to celebrate and be part of the love for this iconic Chicago spirit that is making waves across the country.”
In the cheeky video, the brand encourages viewers to do their “civic duty” and Malört today. The 78-second spot features actors encouraging the viewer to get out and Malört, regardless of how difficult that may be. At the end of the spot, actors wear “I Malörted” stickers, which serve as a boozy riff on the ubiquitous “I Voted” stickers.
“Sometimes, you have to choose the lesser of two evils,” one of the actors said in the video. “Or in this case… the greater?”
Malört has a cult following in Chicago, and the spirit has a notorious reputation for its bitter profile. It was one of the few spirits the U.S. government allowed to be sold during Prohibition because officials thought no one in their right mind would drink it recreationally.
Love it or hate it — and many people really hate it — Malört owns its “stank,” so to speak.
In May, Chicago bars celebrated Cicada-geddon, when hoards of insects descended upon the city. Local bars infused shots of Malört with the insects, so brave boozers far and wide could get a little taste of Chicago — and cicadas, too.
For this new campaign, the brand chose to poke fun of an election year that will drive anyone to drink regardless of their political persuasion.
The campaign can be viewed via the brand’s Instagram below:
View this post on Instagram
Follow The Daily Pour:
About The Daily Pour
Founded by Dan Abrams, The Daily Pour is the ultimate drinking guide for the modern consumer, covering spirits, non-alcoholic and hemp beverages. With its unique combination of cross-category coverage and signature rating system that aggregates reviews from trusted critics across the internet, The Daily Pour sets the standard as the leading authority in helping consumers discover, compare and enjoy the best of today's evolving drinks landscape.
