HARD MTN DEW Just Dropped 3 New Boozy Baja Blast Flavors

HARD MTN DEW has a new BAJA BLAST Mix Pack. (Photo: HARD MTN DEW)

On Monday, HARD MTN DEW announced the release of a new, permanent addition to the portfolio in honor of “20th Bajaversary”: the HARD MTN DEW BAJA BLAST Mix Pack, featuring the original Baja Blast plus three spinoffs on the popular flavor: HARD MTN DEW BAJA BLAST Pineapple, HARD MTN DEW BAJA BLAST Mango and HARD MTN DEW BAJA BLAST Punch.

Each HARD MTN DEW product contains 5% ABV.

HARD MTN DEW timed this release just ahead of Alien Abduction Day — which is Wednesday. The brand has placed a “HARD MTN DEW BAJA BLAST Beam Up” alien abduction site in “a remote area of the Arizona desert.” HARD MTN DEW has left 100 HARD MTN DEW BAJA BLAST Mix Packs at the site in the hopes that aliens will beam them up.

If they do, you’ll be able to watch. The brand is hosting a livestream of the boxes sitting at the abduction site on its YouTube channel.

A look at the HARD MTN DEW BAJA BLAST Beam Up” alien abduction site. (Photo: HARD MTN DEW)

“We’ve captured the hearts and minds of HARD DEW Nation here on Earth, so it’s only fitting we continue the wildly passionate fandom by setting our sights to the skies,” Erica Taylor, senior brand director for HARD MTN DEW, said in a news release “Our fans will agree, the HARD MTN DEW BAJA BLAST Mix Pack is out of this world delicious, so to celebrate its now year-round availability, we wanted to launch in a big way – and there’s nothing bigger than reintroducing it through an intergalactic exchange.”

HARD MTN DEW is available for purchase in Arizona, Arkansas, Connecticut, Florida, Illinois, Iowa, Kentucky, Las Vegas, Minnesota, Missouri, Ohio, Oklahoma, Oregon, Tennessee, Vermont, Virginia, Wyoming. According to the brand, expanded availability is coming soon.

Beyond the Booze — There Are New Non-Alc MTN DEW Baja Blast Flavors, Too

(Photo: MTN DEW)

In addition, the non-alcoholic MTN DEW brand released two new limited-edition Baja flavors: Laguna Lemonade, a mango lemonade flavor, and Point Break Punch, a tropical punch flavor. Both can now be found on shelves in 20-ounce bottles, 12-ounce 12-packs and club 12-ounce 28-packs.

With every purchase of the new MTN DEW products, consumers will be able to scan to collect coins for a chance to redeem BAJA gear, accessories, electronics, a Taco Bell deal and and more at the BAJA BLAST Shop at www.bajablast.com.

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