Grand Marnier Joins Forces With 2 Chainz for Margarita Mixology Series Ahead of Cinco de Mayo

(Photo: Grand Marnier)

Hot off a collaboration with rapper and singer Teezo Touchdown, liqueur brand Grand Marnier has recruited 2 Chainz for its latest marketing campaign.

A new digital series brings viewers to “The Rogue Room,” a vibrant orange- and red-hued landscape designed in the likeness of Grand Marnier’s cognac and orange liqueur blend. Within the space, 2 Chainz mixes up a signature margarita using agave nectar, tequila, lime and, inevitably, Grand Marnier. The brand says that the room will be a consistent sight in future campaigns “year over year.”

2 Chainz first crossed paths with Grand Marnier back in 2017 on his GQ show “Most Expensivest.” The series — which sees the Grammy-award-winning rapper try out uber-expensive tequilas, wines, “luxury” ice cubes and more — took 2 Chainz to the FIZZ Lounge at Ceaser’s Palace, Las Vegas. There, he sipped a cocktail made with Dom Perignon, Richard Hennessy and Grand Marnier Quintessence (bottles of which retail between $700-$3,000).

“I’ve always been a margarita fan, but I found the secret ingredient that makes the classic even better: Grand Marnier,” 2 Chainz said. “I tried a Grand Marnier Quintessence margarita a few years back on my show ‘Most Expensivest’ and let me tell you that blend of cognac and orange is pure magic. It’s a whole vibe upgrade for your margarita and drink style.”

Rival orange liqueur brand Cointreau pulled a similar move last October when it recruited “Parks and Recreation” star Aubrey Plaza for its “MargaRight and MargaWrong” campaign. With margaritas holding strong as America’s cocktail of choice, liqueur brands duke it out through celebrities to secure the coveted top spot.

Grand Marnier dates its origins back to 1870, when Louis-Alexandre Marnier-Lapostolle invented the proprietary mix of bitter Bigarde orange and French Cognac. Gruppo Campari — the Italian spirits giant behind Aperol, SKYY Vodka and Espolon Tequila — acquired Marnier’s producer in 2017 for a reported $759 million.

“Teaming up with 2 Chainz for the launch of The Rouge Room content series allows us to forge deeper connections with consumers seeking new ways to savor and sip Grand Marnier,” Campari America Vice President of Marketing Andrea Sengara said.

“This series not only highlights the blend of fine cognac and orange liqueur, but also invites consumers to reimagine their cocktail experience, from elevating the classic margarita to sparking inspiration and discovering their own unique ways of enjoying Grand Marnier.”

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