Dallas Cowboys’ Dak Prescott Invests in Agave Spirits With Tequila Volteo

Pedro WolfeJan 11th, 2024, 4:13 pm

Dallas Cowboys quarterback Dak Prescott pictured before an NFL football game against the Washington Commanders, Sunday, January 7, 2024 in Landover, Md. (AP Photo/Daniel Kucin Jr.)

Dallas Cowboys quarterback Dak Prescott is venturing into the lucrative agave spirits industry with an investment in Tequila Volteo.

Headed up by Spain-based drinks group Zamora Company, the brand will launch in the US this summer with a blanco, reposado and cristalino tequila priced at $65, $78 and $89 respectively. Prescott’s investment stake has not been announced, though the presence of an A-list football star will surely help Zamora break into the US market one way or another.

“Dak Prescott isn’t only a remarkable athlete and a role model to others, he has a sharp mind for business and marketing, and he doesn’t invest in a project unless he completely and truly believes in it,” said Matt Appleby, CEO of Zamora’s US division.

Zamora Brands is best known for its array of liqueurs and aperitifs. Tequila Volteo will be its first foray into agave spirits. (Photo: Zamora Brands)

As celebrity-owned tequila trends to new heights, several NFL stars have begun getting in on the action.

In 2020, former Green Bay Packers safety Jim Bob Morris debuted El Bandido Tequila alongside NHL Hall-of-Famer Chris Chelios. Last February, media darling Travis Kelce announced an investment in Casa Azul Tequila Soda (eventually spotted in the hands of Taylor Swift at a Chiefs game).

That said, Prescott’s portfolio is already brimming with profitable side hustles. In addition to his $40 million annual salary, the quarterback has scored endorsement deals for AT&T, Adidas, 7-Eleven and Pepsi alongside investments in fitness startup OxeFit and Walk-On’s Sports Bistreaux.

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Pedro Wolfe

Pedro Wolfe is an editor and content creator at The Daily Pour with a specialty in agave spirits. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the spirits world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, The Daily Pour aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.