Most Expensive Debut Whiskey of All Time Continues Run of Accolades With Best Single Malt Award

The Devil’s Keep, the inaugural release from The Craft Irish Whiskey Co., continues to rack up awards, this time taking home Best Single Malt whiskey in Ireland under the no age statement category. (Photo: The Craft Irish Whisky Co.)
The Craft Irish Whiskey Co.’s The Devil’s Keep has won Best Single Malt whiskey in Ireland under the no age statement category at The World Whiskies Awards.
The Devil’s Keep launched in November 2020 as The Craft Irish Whiskey’s inaugural release, becoming the most expensive debut release in whiskey history after the first decanter sold for $60,000 in Houston, Texas.
The first run of The Devil’s Keep, limited to 333 bottles, was priced at €10,000 ($11,335) per bottle.
The Devil’s Keep was triple distilled and triple casked in American, French and Hungarian Oak for peerless bourbon, tawny port and stave-toasted accents.
The Devil’s Keep’s box carries two Érimón glasses, a carafe of Irish spring water, semi-precious obsidian whiskey stones from the mountains of Armenia, a 24-karat gold water pipette and an atomizer containing the essence of the whiskey captured by expert perfumer Sarah McCartney.
The Devil’s Keep’s other awards include Gold from The A’Design Awards, a Gold medal from the IWSC Competition, a win from the Luxury Packaging Awards and Gold from The Spirits Business Luxury Masters Awards
The Devil’s Keep Tasting Notes
Nose: Rich aromas of a traditional Christmas cake and Vermont maple syrup lead into powerful notes of ripe banana and sherry-soaked raisins with hints of dark chocolate adding depth.
Taste: Sweet golden honey mingles with Amarone and accents of dark cherries to add a velvety softness balanced by a dusting of rich dark chocolate to round off the palate. Rich and warming, yet fresh and well-balanced, with a subtle sweetness and a rich texture.
Finish: A long and viscous finish, with the lingering warmth of maple syrup and chocolate. Rich and oily, but not overwhelmingly so, and underpinned with a slightly dry finish, providing an indulgent and inimitable impression that remains on the taste buds.
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