After a Tough Year for Tinseltown, SAG Taps Campari to Sponsor Awards Ceremony, Serve Red Carpet Themed Cocktail
Campari is sponsoring the 30th annual SAG Awards. (Photo: Campari)
On Thursday, Campari announced that it will be the Official Spirits Sponsor of the Screen Actors Guild Awards and will be have a featured cocktail at the ceremony. As the Official Spirits Sponsor of the awards, the aperitivo brand will be at the event and will open the House of Campari, the brand’s “celebratory hub” during the awards ceremony. The House of Campari will be open for LA attendees to “experience and create their own story” with a Campari cocktail.
Additionally, a pop-up version of the Camparino, the brand’s bar in Milan, will be at the event, as will Campari Global Head of Mixology Tommaso Cecca.
For those at home, Campari is selling a Negroni Sbagliato Cocktail Courier Kit.
The 2024 SAG Awards will be held Feb. 24 at the Shrine Auditorium and Expo Hall in Los Angeles. The ceremony will stream on Netflix.
Campari Red Carpet Cocktail Recipe, via Campari
Ingredients:
- 0.5 part Campari
- 1 oz Appleton Signature
- 0.5 oz raspberry and mint syrup
- 0.5 oz lime juice
- Champagne Lallier Rosé
Instructions:
- Mix Campari, Appleton Signature, raspberry and mint Syrup and lime juice in a shaker with ice.
- Strain into a coupe glass.
- Top with Champagne.
- Garnish with a film reel orange peel.
An Up-and-Down Year for SAG and Hollywood
The SAG awards follow an eventful year for the union after a strike took place from July 14 to Nov. 9. The strike coincided with the WGA Strike, stemming from issues like streaming residuals, a living wage and concerns regarding AI.
Variety reported that the decision to pass the new SAG-AFTRA deal was not a unanimous one, and two board members voted “no” on the new deal. The reason? AI was still on the table.
“There should be no AI,” SAG-AFTRA board member Anne-Marie Johnson said, according to Variety. “Without staving off AI, everything we’ve achieved is for naught. It’s a waste of time.”
The SAG Awards can hopefully add a bit of levity after a difficult year for the entertainment industry, in which many individuals are still struggling economically. A study by Variety reported on Dec. 7 said that 17% of Los Angeles entertainment workers — including those in production and working studio side — were out of work.
Follow The Daily Pour:
About The Daily Pour
Founded by Dan Abrams, The Daily Pour is the ultimate drinking guide for the modern consumer, covering spirits, non-alcoholic and hemp beverages. With its unique combination of cross-category coverage and signature rating system that aggregates reviews from trusted critics across the internet, The Daily Pour sets the standard as the leading authority in helping consumers discover, compare and enjoy the best of today's evolving drinks landscape.
