‘Unlike Any Project I’ve Done Before’: Camila Cabello Signs on as Face of Bacardí Rum Days After Dropping New Single

(Photo: Bacardi)

Hot on the heels of her first single in over two years, Camila Cabello is teaming up with rum superbrand Bacardí for a new global campaign.

According to the company, Bacardí and Cabello have signed on for the next 24 months to produce a series of TV spots, billboards, concerts and festivals. In anticipation of her upcoming album (reportedly, to be expected soon), Bacardí has kicked off the partnership with a retooled music video for her latest song “I LUV IT” featuring Playboi Carti.

“I’m beyond excited to be partnering with Bacardí. I’ve always thought of Bacardí as the quintessential rum brand,” said Cabello in a press release.

“To me, Bacardí is synonymous with the spirit of the Caribbean and, of course, good cocktails and a great party. The campaign we worked on is unlike any project I’ve done before. I can’t wait for fans to experience it.”

Bacardí was founded in Santiago de Cuba in 1862, the brainchild of Spanish wine merchant Facundo Bacardí Masó. Over the centuries, the unassuming rum brand has evolved into Bacardí Limited, the largest privately held, family-owned spirits company in the world. In addition to its namesake spirit, the company owns Patron Tequila, Bombay Sapphire Gin, Grey Goose Vodka and more.

“Our shared Caribbean heritage and love of music are the driving forces behind this multifaceted global collaboration. Camila Cabello’s electrifying energy matches perfectly with our brand DNA, which has always championed individuality and doing what moves you,” said Roberto Ramirez Laverde, Global SVP of Bacardí Rum.

Naturally, Bacardí is celebrating the occasion with a new cocktail dubbed the “I LUV IT Punch,” a tropical-inspired concoction of elderflower liqueur, passion fruit, coconut water and fresh lime juice. If you’d like to replicate the recipe at home, find the details below:

I LUV IT Punch

(Photo: Bacardi)

Ingredients

• 2 oz BACARDÍ Superior rum
• ½ oz St Germain liqueur
• ½ oz Passion Fruit Nectar
• ½ oz lime (juice of about half a lime)
• 1 oz coconut water
• Lime wheel and toasted coconut flakes as garnish

Directions

• Build all ingredients into a rocks glass filled with cubed ice. Give a quick stir to combine. Garnish with a lime wheel and toasted coconut flakes.

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