‘You Don’t Spank Them for the Rest of Their Life’: Kid Rock Comes Out in Support for Bud Light During Tucker Carlson Interview

Kid Rock expressed his support for Bud Light, the beleaguered beer brand, during an interview with Tucker Carlson. (Photo: AP Photo/Chris Pizzello)
Bud Light is once again in Kid Rock’s good graces. The country rock artist appears to want to make Bud Light great again and voiced his support for the beer brand during his recent interview on Tucker Carlson’s “Encounter.”
Who would have thought the same man who filmed a video of himself shooting up multiple cases of Bud Light in April would have a change of heart about the beleaguered beer brand in the aftermath of Mulvaney-gate?
The rapper sat across from Carlson while wearing an “America F–k Yeah!” trucker hat and shared why he had adopted a different stance on the brand.
“At the end of the day, when you step back and look at it, like, yeah, they deserved a black eye and they got one. They made a mistake,” Rock explained. “So, do I want to hold their head underwater and drown them because they made a mistake? No, I think they got the message.”
It seems like Bud Light has received the message loud and clear. After bomb threats at its facilities and “Anti-woke” boycotts, the company has certainly suffered.
Bud Light laid off 400 employees in July and allegedly offered “relief incentives” to incentivize retail customers to keep beer on the shelves. Though pay-to-play on the wholesale side is often a gray area — and at times illegal — it appears the company is still floundering.
On the former Fox News commentator’s new streaming show, Rock offered his theories about where Anheuser-Busch went wrong.
“They started hiring these Ivy League, progressive people to work for ’em who don’t know shit about working-class people or middle America in this country,” the rockstar with a net worth of $150 million quipped.
Carlson agreed:
“Unhappy women.”
It appears Rock had forgiven the Bud Light brand back in August, as the country music star was seen drinking a can of Bud Light, resulting in backlash on X, formerly known as Twitter.
Critics slammed the musician and MAGA fan and referred to him as “Kid Woke,” and a “trust fund baby.” One individual even went so far as to accuse him of treason on the social platform.
On Nov. 15, Anheuser-Busch’s U.S. Chief Marketing Officer, Benoit Garbe, resigned after Anheuser-Busch saw a 13.5% decline in its third-quarter revenue despite multiple efforts to course-correct.
“There’s nothing wrong with giving a spanking,” Rock concluded on “Encounter.” “You don’t spank them for the rest of their life.”
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