BrewDog Announces First Ever Sale of Rum Cask Fills on Online Auction

(Photo: BrewDog Distlling Co.)

UK-based brewery and distillery, BrewDog has announced the release of its first-ever rum casks to be sold as part of an annual online auction with spirits auctioneer, Whisky Hammer. The annual auction allows winning bidders to own the first casks to be filled by BrewDog each calendar year.

Back in May, Brewdog which is known for its variety of craft beers that push the boundaries, announced its plans to further invest in the spirits market with a £7 million (around $8.8 million) investment in its distilling sector.

Prior to the extended investment, Brewdog made waves in the auction world with last year’s record-breaking  £377 thousand (approximately $450 thousand) Whisky Hammer auction. This was the best-performing whisky cask auction to date for any distillery start-up.

According to Harpers, Daniel Milne, co-founder and managing director of Whisky Hammer and Still Spirit, said, “Our inaugural BrewDog Distilling Co. cask auction in 2022 was a great success.

“Going forward we are thrilled to provide enthusiasts the opportunity to join the Founder’s Club and own the first casks being filled by BrewDog each year.

“There is a younger emerging investor coming into the whisky and rum space, and we are seeing a growing appetite from buyers to get their hands on first casks.

“We are excited to partner with BrewDog on an annual auction which gives people the opportunity to own something tangible and finite – including the first rum casks produced by the team.”

The brand currently makes a blended Scottish and Caribbean Spiced rum dubbed Duo. Brewdog has also recently introduced a spiced rum flavored with caramelized pineapple. Presumably, there are plans for more bespoke bottlings and unique cask finishes. 

The auction which will take place on Nov. 12 will allow customers to bid on the first 55 casks to be filled by Brewdog in the coming year. The casks will consist of 50 single malt whisky and five rum with opening bids starting at  £5,000 ($6,055) per 200-litre cask. All of the casks to be filled are previous fills with 27 ex-Oloroso sherry, 15 ex-bourbon and eight single-grain ex-bourbon casks to be filled with a Brewdog spirit. 

Steven Kersley, MD of BrewDog Distilling Co said, “We were truly blown away by the support we received last December when we auctioned our first 50 casks – from that day our whisky community was born.

“Over the coming years, this small community will see, and taste, first-hand the progress that our team makes as we challenge ourselves to create the best whisky that we possibly can.

“We’re building something special and our Founders Club is an integral part of our future.”

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