The 10 Most Influential Whiskey YouTube Channels of 2023

The internet is a great place to level up your whiskey knowledge, with resources abound. One of the best places happens to be YouTube. We debuted our YouTube channel in 2023 and have really enjoyed posting videos and interacting with the community in the comments section. We’ve gone ahead and put together a list of the best whiskey YouTube channels of 2023, to spotlight some of our favorite whiskey YouTubers.

With their entertaining and cleverly educational content, we’d like to raise a glass to these YouTubers who are sharing their knowledge of all things whiskey — and making the internet a better place for it.

Most Influential Whiskey YouTube Channels of 2023

The following channels are not listed in any particular order.

It’s Bourbon Night

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The origin of “It’s Bourbon Night” is a love story. Chad Perkins and Sara Ahlgrim were both born and raised in Kentucky and immersed in bourbon culture at a young age. Both avid bourbon lovers, the two met at the launch of a bourbon bar in Lexington, and the rest was history.

Drawn by mutual respect for bourbon and each other, Sara and Chad expanded their knowledge and palates for America’s native spirit together. In 2016, the two launched a YouTube Channel, “It’s Bourbon Night.”

With plenty of entertaining content series including “Blind Bourbon Flight Fights” and “Short and Sweet” reviews, their channel took off and currently has 107K subscribers. In 2018, the duo launched a lifestyle brand, Whiskey Ambitions.

As their media presence grew, so did their relationship. Sara and Chad got married in 2019 in Lexington, Kentucky, making them the ultimate bourbon power couple.

The Mash & Drum

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Jason Callori runs The Mash & Drum with no-nonsense, useful content, such as videos like “The Top Overpriced and Overhyped Bourbons,” and that’s exactly what we like about him.

Not once to mince words, Jason is a New Yorker who moved to Columbus, Ohio, in 2016. A drummer and whiskey enthusiast, Jason was introduced to bourbon in college after “drinking some awful things,” according to The Bourbon Road Podcast.

The first bourbon Callori drank was a bottle of Wild Turkey 101, and from there he fell down the bourbon rabbit hole. Launched in 2016, The Mash & Drum has amassed upwards of 84,000 subscribers.

Callori created The Mash & Drum because he wanted to focus on the stories of the people behind each bottle of whiskey. History buffs will appreciate Callori’s dives into the stories that shape the whiskey world into what it is today. The Mash & Drum hosts well-attended live streams on Wednesday nights at 9 p.m. EDT.

ADHD Whiskey

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ADHD Whiskey might just be one of the funniest YouTube Whiskey channels around. Matt Porter of ADHD Whiskey has been described by a Redditor as “the boozy version of Jim Gaffigan,” and with his charming self-deprecating sense of humor, we have to agree.

Porter himself was diagnosed with ADHD and is no stranger to YouTube channels. His first channel was ADHD Fishing, but eventually, he decided to focus on crafting booze-related content — with jokes, of course. His tasting notes are wildly creative, and ADHD Whiskey has useful videos like “5 Whiskeys You SHOULDN’T Buy!”

ADHD Whiskey currently has 55.6k subscribers since its inception in December 2015. On Jack Daniel’s Around The Barrel, Porter jokes he initially thought people watched the channel because the people just “felt bad” for him, and wanted to “cheer him on.” But with his hefty subscriber base, this theory has clearly been debunked.

Brewzle

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Brewzle is one of the largest whiskey YouTubers on this list, having generated a massive subscriber base of 535,000 in only about a year’s time. Brewzle’s production quality is fantastic and has no shortage of entertainment.

Brewzle is best known for its bourbon-hunting videos, in which TJ Gamble visits stores across America’s heartland and tries to find some hidden gems. Gamble frequently negotiates and tries to get the best price, offering viewers plenty of entertaining exchanges.

Brewzle believes “spirits should be fun” and not taken too seriously.

Brewzle’s reviews don’t mince words, and he has clever content like “We Tried Converting A Bourbon Lover to Scotch,” which explores the world of scotch through a bourbon-lover’s palate. Gamble’s on-screen charisma is off the charts, and he has a clever sense of humor, which put Brewzle on our top list for 2023.

Whiskey Tribe

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Whiskey Tribe is a community that shares pretense-free knowledge – with plenty of dad jokes and salty memes to boot. Helmed by Rex Williams and Daniel Whittington, Whiskey Tribe believes the best whiskey is the one you like to drink, plain and simple.

Williams and Whittington are buddies and whiskey enthusiasts who started a YouTube channel in 2016 called Whiskey Vault. The channel became the biggest whiskey channel on YouTube. After its success and the community that developed around it, Whiskey Tribe was born and hosts 520,000 subscribers to date.

The Whiskey Tribe brand unveiled its distillery in 2018, intending to create “whiskey for and by the community.” A group of “Magnificent Bastards,” this thriving online community can be accessed via Patreon, Reddit, Facebook and WhiskeyTribe’s website.

A vice chancellor at a nonprofit school that trains whiskey sommeliers, Whittington brings his whiskey knowledge, and Williams brings the dad jokes. With videos like “We Distilled Capri Sun Into Alcohol Out Of Spite” and “Our Whiskey Won GOLD. Time For A Lawsuit?” Whiskey Tribe’s content is certainly entertaining.

Whiskey Vault

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You can’t talk about Whiskey Tribe without mentioning its predecessor, Whiskey Vault.

Whiskey Vault reviews thousands of whiskeys from all over the globe. The channel also features crowdsourced offerings of the best whiskeys selected for the money.

Per Williams and Whittington’s signature sense of humor, the channel features a selection of “WTF Episodes,” including a spot where the duo try a series of whiskey-flavored candy and review it.

For really passionate whiskey aficionados, Whiskey Vault offers a Whisky Marketing School, featuring classes every six months on a campus located south of Downtown Austin.

Fred Minnick

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Fred Minnick has been a bourbon critic for almost 20 years, and we’d venture to say the man needs no introduction.

Minnick has judged at the San Francisco World Spirits Competition and was the lead reviewer for Whisky Advocate. We could go on, but basically, he knows his stuff about all things whisk(e)y related.

With a subscriber base of 56.5K, Fred Minnick offers useful content that teaches subscribers how to “taste like a pro.” Minnick also offers useful videos like “5 Obtainable Replacements for Buffalo Trace Antique Collection.”

Fred Minnick’s annual top 100 whiskey selections are also a great way to keep track of the best releases in the whiskey landscape for the year.

SLB Drinks

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Kurt and Trenton are the father-and-son whiskey YouTubing duo that make up SLB Drinks. Redditors say their videos very much have a fun, family hangout vibe.

Essentially, SLB Drinks is whiskey knowledge with a side of chill. If you’re looking for pretense-free whiskey reviews that feature relatively easy-to-find whiskeys at affordable prices, consider subscribing to SLB Drinks.

SLB Drinks hosts a subscriber base of 136K.

Ralfydotcom

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“We are living in a global village,” host Ralf Mitchell explains on his YouTube channel, Ralfydotcom. Ralfydotcom was founded in 2009 and goes through whiskies from all around the world.

Though globalization is a heavy theme here, scotch is really the engine that drives this YouTube channel. Expect to find reviews on rare offerings from Glenfiddich, Glen Breton and more.

Ralf is considered “the original whisky YouTuber,” according to The Online Scotch Whisky Awards. Ralfydotcom hosts a subscriber base of 181k and is the essential YouTube channel for anyone looking to learn about all things scotch whisky related.

The Bourbon Judge

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Marcus, aka The Bourbon Judge, is all about keeping things simple, and in this busy world, sometimes simple is pretty great. Each week, Marcus tastes different bourbons, then lets subscribers know whether they are worth purchasing — hence his name, The Bourbon Judge.

What Marcus appreciates about bourbon is not necessarily the juice itself, but the people and the stories you experience it with. Marcus is very responsive to his subscriber base and hosts crowdsourced Q&As to answer any questions about bourbon you may have.

Described by one Redditor as “a class act” who does genuine reviews on bottles that are relatively easy to obtain, The Bourbon Judge joined YouTube in 2018 and currently hosts a subscriber base of about 15.3K. The Bourbon Judge is definitely on our radar as one of whiskey YouTuber to watch.

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