Data Shows The 50 World’s Best Selling Spirits Brands of 2023
The Spirits Business released its annual Brand Champions Report. (Photo: Campari)
There are so many alcohol brands out there, and as the spirits industry gets increasingly saturated and competitive, a person has to wonder — who’s coming out on top? What brands are people really drinking?
The Spirits Business is helping answer that question with its recently released annual Brand Champions Report, collating the data of all the best-selling alcohol brands of 2023.
The Brand Champions Report chronicles the highest volume of booze moved in 9-liter cases — and you’ll never guess who reached the number one spot. For this list, we’ve included the brand name, category, parent company and amount of cases sold.
If you’re curious to see what people were drinking last year — read on.
Best Selling Alcohol Brands of 2023
For each entry on the list, we’ll give you the brand name, what category it falls under and the number of 9-liter cases it sold in 2023, according to the report.
50. Campari — Bitters (Campari Group) 4.6 million
49. Chivas Regal — Scotch (Pernod Ricard) 4.6 million
48. Bombay Sapphire — Gin (Bacardi) 4.6 million
47. Tanqueray — Gin (Diageo) 4.7 million
46. Sterling Reserve Premium Whiskies — Indian Whisky (Allied Blenders & Distillers) 5.1 million
45. Jack Daniels & Cola — RTD (Brown-Forman) 5.3 million
44. Canadian Club — Canadian Whisky (Suntory Global Spirits) 6 million
43. Magic Moments — Vodka (Radico Khaitan) 6.2 million
42. Breezers — RTD (Bacardi) 6.2 million
41. Suntory Kakubin — Japanese Whisky & Highballs (Suntory Spirits) 6.3 million
40. McDowell’s — Rum (United Spirits) 6.5 million
39. Iichiko — Sochu (Sanwa Shurui) 6.5 million
38. Hennessy – Cognac (LVMH) 6.5 million
37. Jim Beam – RTD (Suntory Global Spirits) 6.6 million
36. Gordon’s — Gin (Diageo) 7.0 million
35. Crown Royal — Canadian Whisky (Diageo) 7.7 million
34. Ballantine’s — Scotch Whisky (Pernod Ricard) 8.2 million
33. Bailey’s — Liqueur (Diageo) 8.2 million
32. Mansion House — Brandy (Tilaknagar Industries) 8.3 million
31. Royal Challenge – Indian Whisky (United Spirits) 8.6 million
30. Jägermeister — Specialty (Mast-Jägermeister) 9.2 million
29. Jose Cuervo — Tequila (Proximo Spirits) 9.5 million
28. Żubrówka — Vodka (Maspex Group) 9.5 mllion
27. Martini Vermouth — Specialty (Bacardi) 9.6 million
26. Aperol — Specialty (Campari Group) 9.6 million
25. Blenders Pride — Indian Whisky (Pernod Ricard) 9.6 million
24. New Mix — RTD (Brown-Forman) 10.0 million
23. Jameson — Irish Whiskey (Pernod Ricard) 10.2 million
22. Horoyoi — RTD (Suntory Global Spirits) 11.2 million
21. Jack Daniel’s — RTDs Excluding Country Cocktails (Brown-Forman) 11.2 million
20. Absolut — Vodka (Pernod Ricard) 11.9 million
19. Captain Morgan — Rum (Diageo) 12.1 million
18. 8PM — Indian Whisky (Radico Khaitan) 12.2 million
17. Jack Daniel’s — Tennessee Whisky (Brown-Forman) 14.3 million
16. Suntory Kakubin — Whisky & Highball (Suntory Global Spirits) 15.8 million
15. Jim Beam — Whiskey (Suntory Global Spirits) 17 million
14. Suntory Lemon Sour — RTD (Suntory Global Spirits) 20.4 million
13. Bacardi — Rum (Bacardi) 20.6 million
12. High Noon — RTD (Gallo) 21.4 million
11. Johnnie Walker — Scotch Whisky (Diageo) 22.1 million
10. Imperial Blue — Indian Whisky (Pernod Ricard) 22.8 million
9. Tanduay — Rum (Tanduay Distillers) 23.4 million
8. Officer’s Choice — Indian Whisky (Allied Blenders & Distillers) 23.4 million
7. Smirnoff — Vodka (Diageo) 26 million
6. Chum Churum — Sochu (Lotte Liquor) 27 million
5. -196°C Strong Zero —RTD (Suntory Global Spirits) 27.8 million
4. Royal Stag — Indian Whisky (Pernod Ricard) 27.9 million
3. McDowell’s Whisky — Indian Whisky (United Spirits) 31.4 million
2. White Claw — RTD (Mark Anthony Brands) 56.6 million
1. Jinro — Soju (Hite-Jinro) 97.4 million
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Founded by Dan Abrams, The Daily Pour is the ultimate drinking guide for the modern consumer, covering spirits, non-alcoholic and hemp beverages. With its unique combination of cross-category coverage and signature rating system that aggregates reviews from trusted critics across the internet, The Daily Pour sets the standard as the leading authority in helping consumers discover, compare and enjoy the best of today's evolving drinks landscape.
