Beer Breath Without the Brew? Miller Lite Drops Beer-Flavored Mints Just in Time for Dry January
Just in case you needed an extra opportunity to get beer breath besides, y’know, drinking beer, Miller Lite has released mints flavored like light lager. (Photo: Miller Lite)
In a move that may make beer fans raise an eyebrow, Miller Lite has unleashed a quirky solution for Dry January devotees who seriously miss the taste of their favorite brew. Enter the Miller Lite Beer Mints, an audacious creation inviting those 21 and over to savor the essence of the light lager without a single drop of actual booze.
Beer enthusiasts committed to Dry January can now embark on a minty escapade with Beer Mints, which boast a surprising blend of spearmint and the subtle undertones of Miller Lite, according to a press release published Monday.
Ann Legan, Vice President of Marketing, Miller Family at Molson Coors, commented: “We created Beer Mints for the folks participating in Dry January who might miss the taste of Miller Lite while being out with friends this January. If you love the taste of beer but want to take a break from the ABV for the month, we’re offering consumers the perfect way to enjoy Miller Lite without breaking any resolutions.”
“Beer Mints may be a little unexpected, but we’re confident our fans will love their great taste along with the surprising note of spearmint.”
Available for a limited time starting January 12, with a follow-up release on January 19, Miller Lite Beer Mints can be found at millerlitebeermints.com. Priced at a mere $5 per tin, the new product costs “about what you might pay for a cold Miller Lite on draft,” the press release concludes.
In another recent dry January release, Scottish spirit brand Hendrick’s Gin announced that for the entire duration of the month, it will operate as a gym. Hendrick’s Gym-themed water bottles and cucumber-inspired sweatbands were released accordingly.
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