1800 Tequila Urges Drinkers to Ditch Gin With New ‘1800 Newgroni’ Cocktail Campaign
(Photo: AnalogFolk Australia)
In anticipation of Negroni Week, 1800 Tequila is targeting gin drinkers with a new agave spirits-focused “Newgroni” marketing campaign.
The Negroni — particularly, the TikTok famous Negroni Sbagliato — was launched to viral stardom last year following an off-handed comment from ‘House of the Dragon’ Star Emma D’Arcy. Combined with the trending resurgence of Campari and Aperol, bright-red Negronis have suddenly taken hold of craft cocktail bars, speakeasies and Instagram feeds worldwide.
Capitalizing on the zeitgeist, 1800 Tequila has partnered with creative agency AnalogFolk Australia to shake up the narrative.
“Tequila has long been typecast as the base of a margarita, but with the Newgroni, we’re presenting it as a spirit that can both command and complement complex flavors, and delivering it to the world in a bold new way,” said Matt Robinson, CEO of AnalogFolk Australia.
“The Newgroni campaign allows us to engage in an experiential way with premium spirits drinkers. It’s about showing that tequila can be part of a sophisticated, modern cocktail culture, and we are excited to see the public’s reaction during Negroni Week.”
(Photo: AnalogFolk Australia)
The muli-platform campaign will feature a competition offering consumers bespoke cocktail sets complete with tequila, upcycled glasses and vermouth.
If you’re interested in putting your own twist on the classic, check out our Spicy Tequila Negroni recipe complete with a splash of peppery Ancho Reyes liqueur.
Read More:
6 Best Under-the-Radar Tequilas Worth Buying in 2023
Dunkin’ Spiked Review: A Mixed Bag of Deafening Donut Sweetness
UFC, Jose Cuervo and Flyweight Champion Brandon Moreno Bring the Octagon Cage to Tequila, Mexico
Follow The Daily Pour:
About The Daily Pour
Founded by Dan Abrams, The Daily Pour is the ultimate drinking guide for the modern consumer, covering spirits, non-alcoholic and hemp beverages. With its unique combination of cross-category coverage and signature rating system that aggregates reviews from trusted critics across the internet, The Daily Pour sets the standard as the leading authority in helping consumers discover, compare and enjoy the best of today's evolving drinks landscape.
