1800 Partners With BlockBar to Launch Bespoke Tequila NFT Bottling

Leonora Carrington “El Rey del Tequila” (2009) decanter with corresponding bottle of 1800 Colección Tequila

1800 is the latest spirits producer to get into the cryptocurrency game with the release of an NFT corresponding to a bespoke 1800 Colleción Tequila decanter. The tequila NFT and decanter have gone up for auction on BlockBar, a new marketplace which specializes in NFTs tied to physical bottles of spirits and wine. Bidding starts at $25,000.

The decanter, designed by surrealist Mexican artist Leonora Carrington, houses a bottle of 1800 Colección Extra Añejo. Prior to her passing in 2011, Carrington made 15 of these ornate silver monoliths. This will be the first one ever sold to market.

The buyer of the tequila NFT will be entitled to a trip to Jalisco, Mexico for a private tasting of 1800 Colección Tequila, along with a guided tour of Leonora Carrington’s private art collection.

1800 is not the first tequila producer to try their hand at NFTs.

In January 2022, Patrón partnered with BlockBar to sell 150 bottles of its limited-edition Patrón Chairman’s Reserve.

Photo: PRNewsfoto/PATRÓN Tequila

Recently, Patrón took things a step further with a series of pop-up shops in the metaverse. Users were invited to a “Patrón Summer Metaverse Quest” in which they could purchase virtual Patrón merch and even buy virtual cocktails including a Silver & Soda, an Añejo Highball and a Perfect Paloma.

Truly, what sounds more delicious than a tequila NFT?

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