The Tequila-Coffee Boom Has Arrived: Cazadores Café Liqueur Launches Alongside Numerous Competitors

(Photo: Cazadores Tequila)

Tequila Cazadores has just announced Cazadores Café, the latest tequila-based coffee liqueur to capitalize on an exploding trend.

The new 33% ABV liqueur is a variation of Cazadores Blanco infused with a mix of coffee and agave.

Jay Needham, Tequila Cazadores Brand Director, said: “Cazadores Café is the perfect companion for get-togethers with friends as you go from daytime to nighttime, and can be enjoyed in a variety of settings, from brunch to at-home cocktails, to your favorite restaurant or bar. It’s the ideal way to get the fiesta started.”

In recent months, a number of distillers have successfully put their own twist on the long-dormant tequila coffee liqueur. Understanding its resurgent popularity requires a look back at what many consider to be the “original”: Patron XO Café.

Patron XO Café popularized the tequila coffee liqueur concept with wild success when it launched back in 1992. In 2021, it was unceremoniously discontinued, inspiring a slew of tearful obituaries, product scalpers and unsuccessfully petitions begging for its return.

Originally retailing for $30 a bottle, Patron XO Café now resells online for upwards of $150. (Photo: Patron Tequila)

In the years since Patron XO Café’s cancellation, craft coffee has continued to explode in popularity and the espresso martini has emerged as a viral cocktail darling. Now, a number of brands are swooping in to fill the Patron-sized hole in the bottled tequila-coffee market.

In March, Costa Tequila introduced Costa Café, distilled with a blend of highland and lowland-sourced blue weber agave. It was quickly followed by the release of Bandero Café, itself helmed by Patron Tequila co-founder John Paul JeJoria and his daughters Alexis and Michaeline DeJoria.

Moving beyond liqueurs, Quintaliza Reposado debuted at the end of June, boasted as “the world’s first coffee-rested tequila” aged in barrels that previously held coffee beans sourced from Chiapas, Mexico.

Now, the crowded market has a new competitor.

Cazadores Café is hitting shelves nationwide for a suggested retail price of $29.99 for a 750ml bottle. If you’re interested in checking it out, find the buy now here.

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