Tequila Brand Offers ‘Ugly Dog’ Owners $20,000 and a Year’s Supply of Liquor

(Photos: Sazerac)

Whether or not we like to admit it, not every pooch is destined for Best in Show at the Westminster Kennel Club.

If your dog falls short of those impossibly primped beauty standards, tequila brand Mango Shotta wants to hear about it. The brand has put out the casting call for a new “Scariest Spokedog” (or, as they delicately put it, “Scariest Spokesb–ch”) to act as its mascot ahead of Halloween. The winner will be entitled to a suite of juicy incentives.

The owner of the crown pup will receive $20,000, a year’s supply of Mango Shotta, a stash of dog toys and copious highlights on the brand’s Instagram account over the next year. Photo entries can be submitted here with a few qualifications; you’re “hideous” dog must wear a costume, bonus points if it’s orange. The contest will be open until Oct. 22, and the winner notified on Oct. 31.

The brand added with a touch of reassurance:

“It’s worth noting that when we say ‘ugly,’ we really mean perfect and unique in their own way. Every dog is valid for this because no dog is ugly—and that’s the point we want to make.”

Mango Shotta has spotlighted a handful of spokesdogs over the months, though we’d argue that models have leaned cute and cuddly rather than grotesque. Make of that what you will if you’re looking to apply to the contest.

 

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The brand says it’ll also cover the adoption fees for 31 ugly mutts in honor of Adopt a Shelter Dog Month. Applicants need only snap a photo of their adopted pooch and submit it through the contest page.

Mango Shotta was launched last year by Sazerac, the Louisana-based liquor giant behind brands like Fireball Cinnamon Whisky and Buffalo Trace. Each bottle combines tequila with mango and jalapeño flavor, intended as an homage to the traditional Mexican mangonada recipe (typically made from sorbet, chamoy and chili powder). Bottles come at just 26% ABV and an even slimmer $15.

In other words, Mango Shotta is the “tequila version” of mass-market flavored products like Fireball, Southern Comfort and Parrot Bay, all of which have proven enormously successful for Sazerac over the decades. Fireball alone grosses over $800 million per year — with your dog as its mascot, Mango Shotta might make more.

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