21Seeds Infused Tequila Joins Forces With poppi for Signature Cocktail Collection

(Photo: 21Seeds)

One of the biggest names in the flavored tequila category is teaming up with prebiotic soda brand poppi.

On Wednesday, 21Seeds Infused Tequila unveiled “Flavor, For Real,” a new campaign and brand platform set to roll out across digital platforms, social media and in-store displays nationwide. The gist of the messaging is simple — 21Seeds is a flavor-forward brand, made from 100% Blue Weber agave tequila infused with real fruit. It’s an admittedly on-the-nose tagline for a flavored tequila, arriving at a time of fierce competition within the category as new brands are launching seemingly every other month.

The team collaborated with business agency GALE to design its latest push. The brand’s trio of bottles — Grapefruit Hibiscus, Valencia Orange and Cucumber Jalapeño — are each highlighted with a bold visual display showcasing their color scheme and infused fruits and vegetables. The campaign is slated to launch on YouTube and Meta and will likely begin popping up in liquor stores before the end of the month.

“‘Flavor, For Real’ is more than a tagline – it’s an unapologetic declaration of what sets 21Seeds apart,” said Megan Green, brand manager of 21Seeds. “We infuse our tequila with the juice of real fruit, and that commitment to realness is at the heart of who we are. As the category evolves, it is the opportune time to boldly reintroduce ourselves and our award-winning flavors that make easy, delicious, high-quality cocktails like the ever-popular margarita.”

21Seeds is kicking off the occasion with a suite of cocktails created in collaboration with poppi, the popular “gut healthy” soda brand recently acquired by PepsiCo. The drinks collection, dubbed the poppi-Seed Sparkling Margaritas, finds a bespoke pairing for each of the tequila makers’ flavored offerings. Cucumber Jalapeño goes with Lemon Lime poppi, Grapefruit Hibiscus with Strawberry Lemon poppi and Valencia Orange with Orange poppi (no surprises there).

The collaboration strikes a timely chord between the ever-popular tequila category and the growing functional beverage industry.

In recent years, a number of non-alcoholic brands have answered the call, infusing their products with adaptogenic ingredients like lion’s mane, reishi mushroom and L-theanine. However, despite skyrocketing demand, shockingly few liquor makers have jumped on the trend. The poppi-Seed Margarita collection appears to be aiming for the best of both worlds, courting interest from the health-conscious crowd at a time when many are ditching alcohol altogether.

21Seeds was founded in 2019 by entrepreneurs Kat Hantas, Nicole Hantas-Emanuel and Sarika Singh. To learn more, find our full interview with Hantas-Emanuel here. For a peek at the brand’s poppi co-signed cocktails, check out the recipes below.

Cucumber Jalapeño x Lemon Lime

• 1.5 oz 21Seeds Cucumber Jalapeño
•  4 oz Lemon Lime poppi
• Squeeze of lime
• Salt the rim
• Brand description: Zesty lemon lime meets cool cucumber and a kick of jalapeño in a sparkling burst of heat and refreshment. Poppi brings the fizz, 21Seeds brings the fire, making this spicy Poppi-Seed Sparkling Margarita easy to sip and hard to resist.

Valencia Orange x Orange

• 1.5 oz 21Seeds Valencia Orange
• 4 oz Orange poppi
• Squeeze of lime
• Salt the rim
• Brand description: Sunshine in a glass, where bright Valencia Orange 21Seeds meets bubbly orange Poppi for a citrus-forward Poppi-Seed Sparkling Margarita that’s light, juicy, and endlessly refreshing.

Grapefruit Hibiscus x Strawberry Lemon

• 1.5 oz 21Seeds Grapefruit Hibiscus
• 4 oz Strawberry Lemon poppi
• Squeeze of lime
• Salt the rim
• Brand description: A tart and floral bouquet of grapefruit and hibiscus comes alive in this bold, balanced Poppi-Seed Sparkling Margarita with Strawberry Lemon Poppi adding a vibrant sparkle to every sip.