Lana Tequila ‘Goes Beyond’ With Its Latest Reposado Expression and Campaign
Lana Tequila unveiled a reposado expression in its newest campaign launch. (Photos: Lana Tequila/Bryce Thompson)
On Monday, the luxury spirits brand Lana Tequila unveiled its latest release, Lana Reposado, in a campaign called “Dialogue With a Gemstone.”
According to the brand, the campaign launching the expression was “inspired by the natural gemstone caps that adorn each bottle of Lana Tequila.”
“Lana’s identity is a perspective on things. It goes beyond tequila,” said CEO and Creative Director at Lana Tequila, Maximilian Arasin in a news release from the brand.
The campaign, “Dialogue With a Gemstone,” is an ode to the gemstones on Lana Tequila’s labels and a testament to nature, which plays a pivotal role in tequila production.
“Dialogue with a Gemstone serves as the opening note to a forthcoming series of conversations, where Lana will invite distinguished individuals and masters of their unique creative realms to ignite spirited dialogues,” Arasin concluded.
Lana Tequila’s CEO and Creative Director, Maximilian Arasin, directed and created the campaign. The South African Photographer, Bryce Thompson, snapped the images of a model posing with a gemstone and the tequila. Thompson is a New York-based photographer who specializes in portraiture and editorial photography, according to his website.
One of the images for the campaign.
Lana Tequila has garnered multiple accolades since the brand’s inception. In 2023, the spirits brand won Best of Class in the Silver/Gold category and won “Best Blanco” at Top Shelf Las Vegas 2023 in June.
Lana Tequila Reposado is now available in specialized markets with a suggested retail price of $99.
The reposado is described by the brand as possessing vanilla and coconut-imbued flavors and aromas. It can be found at select bars and restaurants in California, Florida, New York, Texas, Arizona, Georgia, Massachusetts, Minnesota, New Jersey, Nevada, North Carolina, Ohio and Tennessee.
The brand is imported by Prestige Beverage Group and both parties have further plans to expand within the United States.
Read More:
A-Tier Agave: World’s Best Tequilas and Mezcal Crowned at Top Shelf Las Vegas 2023
From Guillermo Del Toro To Picasso, A Tour Through The Glitziest Artist-Designed Tequila Releases
Best of the Best: Every Tequila Finalist at the 2023 San Francisco World Spirits Competition
Follow The Daily Pour:
About The Daily Pour
Founded by Dan Abrams, The Daily Pour is the ultimate drinking guide for the modern consumer, covering spirits, non-alcoholic and hemp beverages. With its unique combination of cross-category coverage and signature rating system that aggregates reviews from trusted critics across the internet, The Daily Pour sets the standard as the leading authority in helping consumers discover, compare and enjoy the best of today's evolving drinks landscape.
