Lamborghini Unveils Pair of Glitzy Tequilas Described as the ‘Harmonious Fusion of Italian Sophistication and Mexican Craftsmanship’

(Photo: Wine by Lamborghini)

Italian luxury sports car manufacturer Lamborghini is expanding its repertoire into the world of high-end tequila.

The company has teamed up with the Galindo Distillery in Jalisco, Mexico to debut “Tequila Patrizia Lamborghini” through its alcohol-oriented Wine by Lamborghini subdivision. The duo of new tequilas, named after founder Ferruccio Lamborghini’s daughter, will come in the form of an unaged Silver and a three-year-aged Añejo.

In a press release, the brand proclaimed: “Lamborghini Tequila presents a flawless blend of Italian elegance and Mexican tradition […] Each sip promises to be a celebration of taste, heritage, and unmatched quality.”

Naturally, Lamborghini tequila comes at Lamborghini prices — the bottles are currently retailing across the Internet at $140 and $200 respectively.

Though the foray into alcohol may seem off-brand for the automobile giant, Lamborghini has been toiling away within the industry for decades.

Years before his runaway success as a sports car (and tractor) magnate, Ferruccio Lamborghini was born to winegrowers Antonio and Evelina Lamborghini in Northern Italy. In the 1960s, Ferruccio purchased a vineyard in Umbria, Italy where he would eventually take up residence when he retired in 1974.

Lamborghini Limited: LUXE Collection | Masterpiece Edition. (Photo: Wine by Lamborghini)

Today, Wine by Lamborghini produces a wide variety of wines in the $100-$300 range; the kind of wines that come wrapped in gold foil and presented inside a bespoke briefcase. Tequila Patrizia Lamborghini represents the brand’s first foray into spirits.

One-off tequila releases from luxury brands have become a popular trend amidst the spirit’s ballooning status.

In 2020, Elon Musk debuted his much-discussed Tesla Tequila, a $420 15-month añejo that now resales online for upwards of $1,000. In March, high-end Japanese fusion restaurant Nobu sensed a similar opportunity and launched Nobu Rare Reserve 2008, retailing at a marginally more accessible price of $500.

Neither tequila was well received by critics. Ultimately, the charm of these opulent releases may lie more in their brand name and showy decanters than their actual flavor.

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