LALO Tequila Hits the Airwaves With ‘See New’ Ad Campaign Celebrating Modern Mexican Culture

(Photo: LALO Tequila)

LALO Tequila is continuing its ascent in the American market with a new ad campaign spotlighting the style, culture and sensibilities of modern Mexico.

Brought to market in 2020 by David R. Carballido and Eduardo “Lalo” Gonzalez, the grandson of the famed Don Julio Gonzalez, LALO focuses exclusively on a single expression, its unaged, additive-free blanco. After witnessing 157% growth year-over-year, the brand is evidently eager to expand its reach even further.

In its “See New” campaign, friends party among the agave fields and historic churches of Valle de Bravo, Mexico. Expectedly, a bottle of LALO Tequila is always within arm’s reach as the music swells and soars. Models show off the vibrant designs of Patricio Campillo, the first-ever Mexican LVMH Award Semi-Finalist. The campaign is now live through digital and social media platforms alongside in-stream placements on Paramount and Peacock.

“See New brings the modern-day Mexico I know and love to life; it showcases the essence of my home country and all that it has to offer from art and style to tequila, and everything in between,” LALO Chief Brand Officer and co-founder David R. Carballido said in a news release.

Since LALO hit the market, we’ve found a lot to like in its no-frills commitment to blanco tequila. Its flagship expression brims with tropical sweetness and a touch of earthiness on the nose, followed by a palate chock full of mango, buttercream, honey and lime zest. In our opinion, it’s one of the most expressive options currently available on the market under $50.

A few months back, we had a chance to interview Eduardo “Lalo” Gonzalez himself. In between musings on the past, present and future of additive-free agave spirits, Gonzalez hinted that his brand will drop a still-strength blanco sometime before the end of the year. Upon release, it’ll be the first-ever addition to LALO’s catalog beyond its original expression.

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