New Tequila Brand Celebrates Mexican Folklore and Fashion With Eye-Catching Ceramic Release

(Photo: Ay! Ay! Ay! Tequila)

A trend towards ornate, meticulously decorated tequila decanters has swept the industry. Long gone are the days of the short-and-stout bottle; nowadays, you’re more likely to find detailed paintings colorfully exploring Mexican iconography, usually along the side of a foot-and-a-half tall porcelain centerpiece.

Ay! Ay! Ay! Tequila — an upcoming launch from co-founders Alberto Robles and Jorge Enrique Godinez — promises to up the ante.

Distilled at NOM 1585, the new brand aims to fuse Mexican folklore with a tribute to fashion and mariachi music. The brand’s Blanco and Reposado are each contained within an agave-spear-shaped decanter decorated with an homage to papel picado; perforated paper ornaments associated with Dia de los Muertos festivities.

The spirit contained within is said to balance flavors of fresh-cut agave, citrus, caramel and berries. Ay! Ay! Ay! Blanco and Reposado plan to launch in Texas and Florida in January 2024, with plans to expand into an Añejo and Añejo Cristalino by May.

Full tasting notes can be found below:

Tequila Blanco – MSRP $72

BODY & COLOR: Crystalline, brilliant silver with flashes of gold.

AROMA: Mild and balanced herbal aromas, sweet notes of freshly cut agave, dried fruits, caramel, vanilla, cumin and berries.

TASTE: Ultra smooth on the palate, with a crispy and lasting finish of agave, citrus and undertones of caramel.

 

Tequila Reposado – MSRP $75

BODY & COLOR Golden and luminous with gold hues, excellent filtration and body.

AROMA Intense fruity aromas of red apple with sweet notes of caramel, vanilla and accents of cherry and clove. Light-balanced notes of cooked agave and white oak.

TASTE Extremely smooth and silky on the palate, notes of white oak, vanilla, caramel and berries, with a longlasting aftertaste.

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