Altos Tequila’s New ‘Infusionado’ Expressions Dial Up Mandarin, Coffee and Cinnamon Flavors

(Photo: Pernod Ricard)

Olmeca Altos is foraying into the flavored tequila market with its new range of “Infusiando” expressions.

Available now throughout Mexico in two variants — Cítricos (mandarin and lemon) and Café Natural (coffee, cinnamon and Mexican piloncillo) — the pairing promises to capitalize on the fast-growing popularity of infused agave spirits.

Though mandarin-flavored tequilas are relatively few and far between, the coffee-flavored “Café” market has exploded with releases like Cazadores Café, Costa Café and Bandero Café over the past few months. Arguably, this new category follows in the massive footsteps of Patron XO Café, a cult hit that was unceremoniously discontinued in 2021.

Aided by its “Infusionar Eleva le Esencia” (Infusion Elevates the Essence) marketing campaign, Olmeca Altos is now hoping to get a piece of the pie.

“Since its conception, Altos has been steeped in the history of traditional tequila-making,” says Michael Merolli, CEO at House of Tequila Pernod Ricard.

“But we’ve also long been known as a pioneer in the category – from launching the first ever sustainability-focused bartending competition to tackling quality perceptions of premixed cocktails with our range of premium RTS and RTD Margaritas. Our latest launch, and accompanying campaign, are no exception to this.”

Olmeca Altos, owned by French spirits giant Pernod Ricard alongside imprints like Avion Tequila and Del Maguey Mezcal, has been on a roll with flavorful releases as of late. In November, the brand released a 750ml bottled margarita followed recently by a duo of canned cocktails.

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