Undisclosed
Never Say Die
47.5%
NAS
Never Say Die Bourbon is a straight bourbon from N.S.D. Spirits, sourced from an undisclosed Kentucky distillery. It is bottled at 95 proof and has a mashbill of 75% corn, 21% rye and 4% malted barley. Launched in the U.K. in September 2022 and in the U.S. in November 2023, it ages for six years in Kentucky and one year in England after a two-month ocean journey. It has a suggested retail price of $69.95. The brand pays homage to a racehorse named Never Say Die, born on co-founder Pat Madden's family farm, which was the first American-born horse to win the Derby at Epsom in 1954.
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Sweet, full and inviting on the nose: orange marmalade, cinnamon, gooey butter cake, brown sugar, hazelnut, lemon curd.
Silky mouthfeel, with a blast of cocoa powder surrounded by lots of fruity notes — grape, Maraschino cherry and kiwi — plus soft oak and cinnamon.
Juicy Fruit gum, orange pith, vanilla and a bit of oak.
Whether you feel the whole voyage to another country thing is a gimmick or something you take seriously as having a real impact on the whiskey, there is no denying this is a fruity, pleasant bourbon. It's not groundbreaking, but it's enjoyable and easy to sip. No complaints sipping this neat, and I could see it working really nicely in summer whiskey cocktails.
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Disclosure: The producer provided this sample to review free of charge, and without expectation of review or rating.