Cleveland Guardians Fans Can Skip the Lines on Game Days and Get Their Beer and Cocktails From Alcohol Vending Machines
Cleveland Guardians fans can get their booze in record time thanks to new alcohol vending machine technology at Progressive Field in Ohio. (Photo: AP Photo/Nick Cammett)
Cleveland Guardians fans attending games at Progressive Field in Ohio can skip the lines with the help of a new alcohol vending machine from Boxxtech, which the company unveiled Tuesday. Boxxtech claims the vending machine is equipped with ID authentication, making it perfect for large venues.
“We are excited to be among the first companies to make unattended alcohol sales safe and effective by embedding ID authentication directly into the machine,” Boxxtech CEO Lauren Smee said in a news release. “For busy environments like stadiums and festivals, The Boxx is an ideal way to keep lines down for pre-packaged products, and reduce staffing costs while still serving the same amount of product.”
The Boxxtech vending machine implements facial recognition technology so individuals can purchase beer and ready-to-drink cocktails. (Photo: Boxxtech)
The technology company debuted its machine at Super Bowl LVIII, where it dispensed over 1,000 beverages, generating $68 a minute while in use. Boxxtech shared it uses specific technology from IDScan.net that detects fake IDs with 95% accuracy. Additional face-matching technology confirms the individual’s face matches the image on the photo. Boxxtech explained its vending machines can also assist venues with “consumption control” depending on the needs of businesses at the events.
The female and minority-led company shared on its website that transactions are fast, and they typically take place in 20 seconds.
“IDScan.net ID verification technology was the clear winner among the three services we tested for integration into The Boxx. Not only does it successfully catch all fake IDs, keeping minors from accessing products inside the machine, but it was easy to set up without complicated business logic, providing us a clear ‘yes’ or ‘no’ on every verification,” BoxxTech CTO Chris Davis explained.
Though the machine admittedly cuts down on hospitality staff, such as bartenders and waitresses, the tech appears to be having a productive year since its launch in April. 50 machines are expected to roll out by the end of the year, and one is expected to land in a major league stadium.
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