Johnnie Walker Swings into Golfing Fashion With New Collaboration

Johnnie Walker is getting back in touch with its golf roots through a capsule clothing line. (Photo: Johnnie Walker)

Johnnie Walker announced on Thursday that the blended scotch whisky brand was reconnecting with its roots in golf through a new capsule fashion line and an experience program called “The Johnnie Walker Clubhouse.”

For the fashion line, the scotch brand partnered with the golf apparel brand, Devereux Golf, to release a capsule fashion collection. The collection includes a golf towel, T-shirts and snapback hats, according to the brand.

“When Johnnie Walker reached out to collaborate we were instantly in,” Devereux co-founder Bert Brunner said in a news release. “Devereux Golf is all about the freedom of the game and bringing people together, what better way to do that than with the perfect accouterment to the game — Johnnie Walker.”

The collections will be released throughout an 18-month period. It debuted at the Charles Schwab Challenge during Memorial Day weekend. Those who are interested in shopping the edit can visit the brand’s website here.

“When we started the company in 2013, it was the hopes of making golf a more exciting, inclusive and inviting sport,” Bert Brunner continued. “Creatively speaking, this collaboration is the perfect partnership since Johnnie Walker and Devereux are two brands that have a deep, abiding love for the sport and a commitment to push the culture forward.”

“The Johnnie Walker Clubhouse” will additionally be rolling out to offer unique experiences to young golf drinkers. The brand shared that bespoke cocktails will be featured at The Johnnie Walker Clubhouse, such as The Keep Walking 18, The Johnnie Palmer and Blue in One. The Keep Walking is a lime cordial featuring blended scotch with ginger beer. The Johnnie Palmer is Johnnie Walker’s riff on an Arnold Palmer and The Blue in One is a glass of Johnnie Walker Blue Label with a golf ball-shaped ice cube.

The Diageo-owned brand is additionally joining up with Hypegolf to sponsor the Hypegolf Invitational LA 2024.

“Golf has never been more popular, and brands like Devereux Golf are welcoming all different types of people to experience the sport in fun, new ways, just like we aim to do with Scotch,” Vice President of Johnnie Walker and Buchanan’s at Diageo North America said in a statement. “We are excited to team up with Devereux to reimagine the future of the game through innovative cocktails, fresh lifestyle apparel and fan experiences on and off the course.”

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