‘100% Woke Free’ Beer Brand Faces F-Rating From Consumer Watchdog Amid Customer Complaints of Missing Orders

Georgia-based conservative drinks brand Ultra Right Beer debuted in April 2023 as a “100% woke free” product. (Photo: Ultra Right Beer)

Ultra Right Beer, a Georgia-based conservative beer enterprise, finds itself in hot water with an F-rating from consumer watchdog Better Business Bureau (BBB) amid complaints from its customers expressing dissatisfaction over undelivered orders, Fox 5 Atlanta reported Tuesday.

Established in April of last year by Seth Weathers, the company emerged in response to conservative disapproval of Bud Light’s brief partnership with transgender influencer Dylan Mulvaney. Weathers, based in Johns Creek, Georgia, initially collaborated with a brewery in Lawrenceville but shifted operations to a larger facility in Lakeland, Florida.

Complaints have flooded the BBB, according to the report, with over 100 customers reporting payments for beer that never materialized. Tony Leuci of Tampa, Florida, who ordered a Limited Edition Conservative Dad’s Revenge six-pack in September, said he is still awaiting delivery more than 120 days later. “This is horrible customer service,” he remarked.

Another customer, Walker Means, informed Fox 5 Atlanta that he was dissatisfied with the company’s lack of communication.

“I placed an order for two reasons,” he said. “One to obviously give a pretty nice gift but also to support the kind of company I thought was kind of spearheading the movement of not shoving things down our throats all the time.”

“Absolutely not,” Means added, per the report. “They’ve just chosen not to communicate. And that’s a shame.”

Weathers has acknowledged the challenges, citing overwhelmed resources and an oversight of BBB complaints. He asserted, “If someone doesn’t want the beer at this time, we’ll offer them a refund.”

“I love our customers,” he continued. “Even the ones that are maybe mad at me right now for the delay.”

Despite the setbacks, the company claims about $1 million in sales from its limited-edition beer, with donations said to be allocated to conservative causes such as the Georgia GOP and a legal defense fund for a “fake elector.”

In October, the brand declared that the Conservative Dad’s Revenge beer, which featured an image of former president Donald Trump’s mugshot, was selling “by the tractor-trailer load.” The business also described the product as “the most sought-after collector beer can in American history.”

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