‘Now in the Limelight’: Molson Coors Follows Simply Spiked Lemonade and Peach Releases With 4 Limeade Flavors
Simply Spiked unveiled its latest flavor, Simply Spiked Limeade. (Photo: Simply Spiked/Molson Coors)
On Friday Simply Spiked, a Molson Coors brand, unveiled its latest flavor: limeade. Branded with a catchy “now in the limelight” slogan, Simply Spiked’s latest flavor was chosen after extensive research, according to the brand.
This release follows Simply Spiked’s Lemonade and Peach flavors, the latter of which was unveiled in March. Simply Spiked Peach’s debut was promoted on the hit series “Bel-Air,” Peacock’s reboot of “The Fresh Prince of Bel-Air.”
“We’re always at the forefront of the next big thing in flavor, identifying trends through a combination of category insights, emerging consumer interest and of course, listening to our day-one fans to shape our innovations,” Molson Coors Beverage Company Vice President of Innovation Jamie Rotnicki said in a news release.
Simply Spiked Limeade comes in four flavors: Signature Limeade, Cherry Limeade, Passion Fruit Limeade and Blackberry Limeade.
For those curious about sampling the flavors, a 12-count variety pack can be purchased for around $18.
24-ounce standalone cans will also be available for purchase.
According to Simply Spiked, sales grew from $0 to $250 million in 2023, and the juicy spiked lemonade made the No. 5 spot in Numerator’s Fastest Growing Brands of 2023 list.
The brand intends to promote the launch of Simply Spiked’s Limeade flavor with influencer partnerships and a televised ad campaign set to air during March Hoops for NCAA’s March Madness.
“It’s no secret that limeade is a fan favorite,” Rotnicki said. “This flavor is HOT, it’s the #3 flavor in alternative beverages after tea and lemonade, so it only made sense for Simply Spiked Limeade to be the third addition to the Simply Spiked family. With the launch of Simply Spiked Limeade we’re looking to build on the brand’s momentum from the past few years and bring out day-one fans a new line of flavors that’s as on trend as they are.”
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