The Actor Famous for Portraying ‘The Most Interesting Man In The World’ in Dos Equis Ads Was Just Named Chief Storytelling Officer at This Whiskey Distillery
(Photo: Village Garage Distillery)
Village Garage Distillery, a Vermont-based whiskey distillery, announced that it has tapped actor Jonathan Goldsmith — best known for his portrayal of “The Most Interesting Man in the World” in Dos Equis advertisements — as chief storytelling officer.
“Fellow Vermonter Robert Frost said, ‘Good fences make good neighbors.’ Well, great whiskey makes better neighbors,’ Goldsmith said in a news release from Village Garage Distillery. “From the moment I walked into Village Garage, I knew they had bottled the very reason I live in Vermont. It’s an incredibly well-crafted product that lacks pretension. The liquid, the people and the story are genuine and unique. It’s elevated yet down to earth. I feel good there. So I’m inviting friends I know and friends I don’t to share this with me.”
Goldsmith struck up a relationship with Village Garage Distillery in 2022, according to the brand. After walking into the bar, he met co-founder Glen Sauer, and the relationship blossomed from there.
“Jonathan was here for a philanthropic event, and I kept looking and going, ‘Hey that guy — he’s the guy!'” Sauer said.
Sauer approached Goldsmith, and the two bonded over Vermont, philanthropy and whiskey.
“An hour and a half later, we said a really awkward goodbye with me wondering whether we should hug or handshake, and then the gears started turning,” Sauer said. “The rest? It’s a whole story.”
About Village Garage Distillery
Village Garage Distillery’s inception dates back to Christmas Eve in 2018. The craft distillery was founded by Glen Sauer and Matt Cushman, who both dreamed of opening a whiskey distillery.
Sauer and Cushman purchased the historic “Village Garage” near downtown Bennington, Vermont. The garage was initially a tractor dealership and had remained abandoned.
Village Garage sells vodka, bourbon, rye, gin and maple syrup-flavored whiskey.
“We make spirits for people to interact with each other,” Sauer said. “We want people to like and share again in real time, without a screen between them, without the abbreviations and without pushing buttons. Well, sometimes we push each other’s buttons. But that’s also what whiskey is for.”
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