Chicago’s Navy Pier Adds THC Drinks to the Menu
(Photo: RYTHM)
On Friday, Navy Pier announced it has named RYTHM its official THC beverage partner, introducing hemp-derived THC drinks to one of the most visited attractions in the Midwest.
The multi-year agreement brings Chicago-based RYTHM into Navy Pier’s Beer Garden programming beginning May 22, with activation centered on a dedicated RYTHM Stage featuring events, pop-ups, sampling, and seasonal entertainment.
Navy Pier welcomes more than 8 million visitors annually, making the partnership one of the most visible mainstream placements to date for THC beverages in a major U.S. destination venue.
The beverage lineup includes RYTHM’s Sativa and Kush THC drinks, along with Señorita THC Margaritas. All products will be offered in 12-ounce cans containing 5mg of hemp-derived THC and will be available at the Beer Garden and select points of sale across the pier.
“Consumers are choosing THC, and the venues they love are responding,” Ben Kovler, chairman and interim CEO of RYTHM, Inc., said in a news release “Navy Pier welcomes millions of visitors every year, and this summer, RYTHM will be part of that experience.”
RYTHM said the partnership builds on its expanding presence across Chicago entertainment venues, including earlier agreements that placed its THC beverages at the United Center and multiple live music venues throughout the city.
According to Navy Pier leadership, the collaboration supports both programming and visitor experience initiatives as the attraction prepares for a peak summer season.
“As Navy Pier prepares for one of its most exciting seasons yet, we’re proud to partner with RYTHM to bring vibrant new energy to the Navy Pier Beer Garden,” said Elizabeth Halajian, chief of advancement at Navy Pier.
The deal marks another step in the mainstreaming of hemp-derived THC beverages, which have increasingly appeared in select hospitality and entertainment venues across the United States.
RYTHM beverages will be available at Navy Pier starting May 22.
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