Lunazul Tequila Expands Primero Collection With Cristalino, Extra Añejo and Smoked ‘Humoso’ Expressions

(Photo: Lunazul Tequila)

Lunazul Tequila — founded in 2002 by former Jose Cuervo co-owner Francisco Beckmann — is back in the headlines with a trio of new releases.

Following a soft launch last year, the brand has officially unveiled its Primero Collection, complete with a charcoal-filtered Cristalino, smoked Humoso and limited-edition Extra Añejo.

Let’s do a quick rundown:

Primero Cristalino is an eight-time filtered rendition of the brand’s añejo, said to balance flavors of citrus, caramel and eucalyptus. The cristalino technique has taken off like wildfire over the past few years, championed in large part by Beckmann-owned brands including Maestro Dobel, Gran Centenario and Gran Coramino. Aged expressions are charcoal-filtered for clarity, rendering out flavors of oak in favor of an unaged, blanco-like appearance.

Primero Humoso, which translates to “The Smoked One,” is distilled from mesquite-roasted Blue Weber agave. Variations of the technique, sometimes termed Ahumado, have picked up in bits and pieces across the industry following the surgent popularity of mezcal. Lunazul’s version is said to balance “semi-viscous and peppery tasting notes.”

Last but not least, the brand’s limited-edition Extra Añejo is aged for 36 months in Elijah Craig Bourbon barrels. Flavors include cooked orchard fruit, hints of crème brûlée and spicy Mexican dark chocolate.

“We are constantly looking for new ways to express our creativity, engage with our consumers, and evolve the brand accordingly,” says Master Tequilero Francisco Quijano. “The past few years have been such an exciting time for tequila enthusiasts, both long-time aficionados and those just beginning to explore the spirit. We hope to keep them on their toes and give them something new to try.”

The Cristalino and Humoso expressions are currently available at $37.99 each. The Extra Añejo, set to launch in spring, will retail for $59.99.

Read More: 

TikTok Goes Gaga for the Batanga Cocktail: How Tequila, Coke and a Knife Complete the Viral Drink

7 Best Additive-Free Tequila Releases of 2023

Rosita Cocktail: An Unpretentious Tequila-Tuned Twist on the Negroni

Here at Tequila Raiders, we do more than write about current events in tequila. We are the only media property reviewing tequilas and aggregating the scores and reviews of other significant voices in the tequila world in one place. If you’re interested in getting a shot of tequila in your morning email, sign up for our Deal of the Day newsletter