Former ‘Top Gear’ Star James May Releases Gin That ‘Evokes the Smell of Rain on Hot Pavement’
Television presenter James May adds a new creative expression to his gin brand. (Photo: What Next?/YouTube)
On Monday, former “Top Gear” co-host James May introduced the latest addition to his James Gin brand — London Drizzle, a boozy homage to the changeable weather of London.
This release comes following the TV presenter’s other unique juniper-based creations, Asian Parsnip Gin and American Mustard Gin.
May holds a bottle of his mustard-flavored gin in a Drive Tribe video about things he can’t live without. (Photo: Drive Tribe/YouTube)
London Drizzle Gin is crafted with the aim of encapsulating the distinct olfactory sensation one experiences on a summer day when it begins to lightly rain.
“Since most gins are designated ‘London Dry’ – and London generally isn’t, James came up with the idea of making one that evoked the smell of rain on a hot pavement in Regent’s Park,” the brand explained.
May, in a social media video, mentioned the term “petrichor,” a word for the earthy aroma released into the atmosphere when rain first hits the ground on a warm day. To recreate this specific scent, May chose beetroot, a root vegetable with a similar aromatic profile, along with a blend of botanicals such as lovage, bay, orange and ginger.
(Photo: James Gin)
London Drizzle Gin, resting at 40% ABV, is now available for pre-order for £39 ($48.31) per 70cl bottle.
Additionally, enthusiasts can be treated to a behind-the-scenes glimpse of the gin’s advertisement production on the What Next YouTube channel, co-hosted by May and his fellow “The Grand Tour” star, Richard Hammond.
In March, May revealed that he can’t live without gin during a video produced by Drive Tribe, an automotive-centered media property he co-owns.
“As I’ve said several times before… alcohol is god’s way of apologizing to humanity for making it self-aware,” May said in the video.
“So, gin is delicious,” he added while holding a bottle of his American Mustard Gin. “Mine is particularly delicious, it’s won awards, and it makes things okay.”
Read next:
TV Personality James May Attempts to Improve Fish and Chips With His Own Gin
Farm Shop Owned by Former ‘Top Gear’ Star Jeremy Clarkson Targeted by Gin-Snatching ‘Shoplifters’
Rock Legend Roy Wood Marks 50th Anniversary of Wizzard’s Hit Holiday Song With ‘Christmas Cake’ Gin
Here at Gin Raiders, we do more than write about current events in gin and spirits. We are the only media property reviewing gins and aggregating the scores and reviews of other significant voices in the gin world in one place. If you’re interested in getting a shot of gin in your morning email, sign up for our Deal of the Day newsletter.
Follow The Daily Pour:
About The Daily Pour
Founded by Dan Abrams, The Daily Pour is the ultimate drinking guide for the modern consumer, covering spirits, non-alcoholic and hemp beverages. With its unique combination of cross-category coverage and signature rating system that aggregates reviews from trusted critics across the internet, The Daily Pour sets the standard as the leading authority in helping consumers discover, compare and enjoy the best of today's evolving drinks landscape.
