Netflix’s ‘Love Is Blind’ Teams up With Cupcake Vineyards for ‘Love Is Wine’ Chardonnay Ahead of Valentine’s Day
(Photo: Cupcake Vineyards)
Netflix’s “Love is Blind” is teaming up with Cupcake Vineyards for a boozy at-home surprise ahead of its season six premiere.
Aptly named “Love is Wine,” the new chardonnay is said to balance notes of creamy butter, apricot, apple and a touch of vanilla. The bottle’s bright gold finish pays homage to the show’s golden goblets, a ubiquitous sight throughout many drama-filled scenes.
Announcing the launch, Cupcake Vineyards has recruited former contestants Micah Lussier, Taylor Rue, Bartise Bowden and Marshall Glaze for a series of adverts in which they “fall in love” with the chardonnay inside the show’s signature pods. Fans looking to bring the romance home can pick up the release online for $16.99.
(Photo: Cupcake Vineyards)
“Cupcake is all about creating moments of real connection with friends and loved ones over a glass of wine, so this felt like the perfect collaboration for us,” said Helen Kurtz, CMO for Cupcake Vineyards. “We are beyond excited to enhance the experience of enjoying the show by pairing our delicious Chardonnay with one of our favorite TV shows.”
Amidst an ongoing push to merchandise its shows, Netflix has been no stranger to the occasional beverage launch. Over the past year, the company has released a tea brand commemorating “Bridgerton” and its spinoff “Queen Charlotte” in addition to a range of non-alcoholic beers for “The Witcher.” Of course, there’s also the Stranger Things hot sauce trio.
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