1800 Tequila Teams Back Up With Carmelo Anthony for Limited-Edition Merch Capsule

(Photo: 1800 Tequila)

Ten-time NBA All-Star Carmelo Anthony is doubling down on his partnership with 1800 Tequila in the form of a new merch drop.

Celebrating the holidays, Anthony’s STAYME70 lifestyle brand has released a variety of tequila-adjacent varsity jackets, hoodies, snapback hats and embroidered patches. Naturally, all come bundled with a bottle of 1800 Tequila Cristalino.

(Photo: 1800 Tequila)

In addition to the STAYME70 imprint, the new merch comes embroidered with slogans like “Taste Is Everything” and “When In Doubt, Drink Tequila.” Depending on what you buy, prices range from $65 to $315.

Anthony first teamed up with 1800 Tequila back in May, starring in a series of televised ad spots alongside reggaeton artist Ozuna. As a whole, 1800 Tequila has proven itself quite fond of celebrity endorsements over the years, recruiting the likes of Kali Uchis, Pusha T, Ray Liotta and The Sopranos star Michael Imperiolio for various adverts.

Though the tequila industry is already crowded with its fair share of celebrities, the strategy has been a hit. 1800 Tequila was named the world’s fastest-growing spirit of 2023, beating out competition like Casamigos and Don Julio.

Now, the brand is honing in on sports. 1800 recently released a series of NFL co-branded bottles paying homage to the Las Vegas Raiders, LA Rams, Carolina Panthers, Jacksonville Jaguars and San Francisco 49ers.

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