Michael Jordan’s Cincoro Tequila Unveils $650 Graphic Art-Inspired Limited Release

(Photo: Cincoro Tequila)

Michael Jordan’s Cincoro Tequila is teaming up with visual artist Joshua Vides for a monochromatic limited-edition drop.

The new design, which — in the absolute best way possible — looks like it was scribbled into the pages of a comic book, reimagines the tall-and-stout Cincoro decanter with black and white Ben-Day dots popularized by the likes of Roy Lichenstein.

Just 150 bottles of the añejo tequila will be unveiled at Miami Art Basel come December, priced at $649.99 each. A frequent contributor to The Museum of Contemporary Art, Vides has previously collaborated with brands like New Balance, Nascar, PUMA and Converse on similarly styled releases.

“We’re thrilled to unveil this exclusive collaboration with Joshua Vides who seamlessly blended his signature monochromatic style with our elegant bottle,” said Emilia Fazzalari, Co-founder and Executive Chairman at Cincoro Tequila.

“This partnership brings together the worlds of art and luxury, offering a unique collector’s item to celebrate our delicious Tequila and introduces it to a new audience passionate about art, streetwear culture, and our delicious liquid. Michael and I hand-selected this batch of our Añejo Tequila, as we felt it would reflect the greatness and exceptional artistry of the bottle.”

Cincoro Tequila was founded back in 2019 by an unlikely group of basketball rivals turned allies; NBA Hall of Famer Michael Jordan, Milwaukee Bucks co-owner Wes Edens, Los Angeles Lakers owner Jeannie Buss, and Wyc Grousbeck and Emilia Fazzalari of the Boston Celtics.

Since its founding, Cincoro has differentiated itself from the crowd of celebrity-owned tequilas with slender, eye-catching bottles and occasionally mind-boggling price tags. While its Blanco sells for $72, its Extra Añejo runs the gamut up to $1,599.

Read More:

5 Fantastic Tequilas to Buy If You Can’t Find Fortaleza 

Australia Digs Deeper Into Tequila Market With Peanut Butter, Fruit Zingle and ‘Fireballs’-Flavored Agave Spirits

New Additive-Free Tequila ‘Founded, Farmed Distilled and Led by Women’ Hits the Market Nationwide

Here at Tequila Raiders, we do more than write about current events in tequila. We are the only media property reviewing tequilas and aggregating the scores and reviews of other significant voices in the tequila world in one place. If you’re interested in getting a shot of tequila in your morning email, sign up for our Deal of the Day newsletter