UK’s Favorite High-ABV Cocktail Brand Launches in US with Margarita, Espresso Martini, Piña Colada and Mojito

(Photo: Moth)

One of the UK’s most popular ready-to-drink (RTD) cocktail brands is finally expanding to the US.

Moth (short for Mix of Total Happiness) is bringing its Margarita, Espresso Martini, Piña Colada and Mojito to retailers in Florida, with plans to expand further on the horizon. Bracing for the transition, Moth has appointed Andy Fennell, ex-global chief marketing officer for British spirits giant Diageo, as its new chairman of the company’s board.

Unlike the majority of canned cocktails — sold at around 5-8% ABV — Moth is billed as a “bar-strength” brand with drinks in the 10-20% ABV range.

Moth co-founder Rob Wallis says: “We’re thrilled to be sharing Moth’s range of excellent blends with US cocktail enthusiasts. We started Moth with one goal: to make the most delicious cocktails in a can to be enjoyed wherever, whenever and with whoever as easily as a can of beer.”

“Every cocktail is bar-strength perfection and made using award-winning craft spirit partners so that each drink is as you’d find in your favorite bar.”