Small Family-Run Gin Business is a Rising Star Thanks to TV Appearance on Celebrity Chef James Martin’s Show
The Orkney Gin Company, a small family-run business, is experiencing growth thanks to a televised appearance on celebrity chef James Martin’s show. (Photo: The Orkney Gin Company/Instagram)
The Press and Journal reported on Wednesday that a small, family-run gin business called The Orkney Gin Company is experiencing quite the rise after being featured on a television show by celebrity chef, James Martin.
Since the gin was featured, traffic on its website has increased by 300%, according to the outlet. Its mailing list has increased by 140% — talk about rising stardom.
The Orkney Gin Company is co-owned by Gary and Andrea Watt, a husband-and-wife team. The Press and Journal reported that two years ago, Martin approached them at a country fair. The brand’s Christmas Old Tom gin, Orkney Akavit and Aatta gin made on-screen appearances on the celebrity chef’s show in December, according to the brand’s Instagram page.
“We’re a small-scale family business at heart, so we’re very proud that someone with James’ profile liked our gin so much,” Gary Watt said according to The Press and Journal.
The Orkney Gin company is based out of Scotland, and the brand is passionate about the tradition, local history and folklore of the region.
According to the brand’s website, the company makes its Johnsmas, Mikkelmas and Rhubarb Old Tom gins in the multi-century-old “bathtub method.” The gins are distilled seven times and botanicals are added in layered stages.
The brand additionally produced what it refers to as Scotland’s first aquavit.
For the brand’s Aatta Gin and Orkney Akavit, The Orkney Gin Company steeps its botanicals before distilling it eight times for smoothness.
The recent press has helped grow the brand from within the beverage industry, and the Watts claim they intend to build a visitor center in Orkney. They claim they intend to enlist the team’s help at Business Gateway, a program meant to help smaller companies.
“It’s fantastic to see their delicious range of spirits get the recognition they deserve,” said Business Gateway Manager Wendy Pickles to the outlet.
Read Next:
Palace of Holyroodhouse Bottles Up History In Inaugural Gin Release
Modern Bathtub Gin Brand Highlights Persian Limes, Orange Blossoms in Latest Release
Follow The Daily Pour:
About The Daily Pour
Founded by Dan Abrams, The Daily Pour is the ultimate drinking guide for the modern consumer, covering spirits, non-alcoholic and hemp beverages. With its unique combination of cross-category coverage and signature rating system that aggregates reviews from trusted critics across the internet, The Daily Pour sets the standard as the leading authority in helping consumers discover, compare and enjoy the best of today's evolving drinks landscape.
