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G4 Tequila

Let It Speak

A Sangrita Pairing Competition from The Daily Pour

Grand Prize A Trip to Mexico

Submissions Open September 7 Learn More

Submission Deadline: November 7, 2026

The Competition

Make G4 speak louder.

Let It Speak is a national bartender competition from The Daily Pour, built around the sangrita pairing. Create an original sangrita designed to pair with G4 Tequila, Felipe Camarena’s tahona-crushed tequila from El Pandillo in Los Altos. Entries are judged on the pairing, and the winner earns a trip to Mexico.

Win a Trip to Mexico

The winning bartender goes to the source on a trip curated by PKGD Tours: producer-owned distilleries, agave fields, and the people who work them, with the small-group access most visitors never get. Along the way you’ll be spotlighted across The Daily Pour editorial, social, and newsletter.

See a PKGD Tours experience →

How It Works

How to enter

  1. 01
    Create an original sangrita for G4 Develop a sangrita recipe built specifically to pair with G4 Tequila. The profile is yours: citrus and chile, tropical, savory, smoky, herbal, or something unexpected. The only brief is that it should make G4 speak louder.
  2. 02
    Film yourself presenting your pairing Record a 30 to 60 second vertical video presenting your sangrita alongside G4 and talking about your creation. Keep it real. We want to hear your voice, see your process, and feel the energy of what you’ve built. Authenticity over production value.
  3. 03
    Submit your entry Submissions open September 7th, 2026.
  4. 04
    Win a trip to Mexico The winning bartender earns a trip to Mexico, an immersive experience at the source: the agave fields, the distillery, and the people behind the bottle. Along the way you’ll be spotlighted across The Daily Pour editorial, social, and newsletter.
“Great tequila doesn’t need to be dressed up. It needs a partner that knows when to listen.”

G4 is tahona-crushed tequila from Felipe Camarena’s El Pandillo in Los Altos. Every bottle says something, and the challenge is to find what answers back.

01 Sangrita has a story. Born in Jalisco, built to pair with tequila, not follow it. The best sangritas honor that heritage while finding their own voice.
02 G4 has a voice. Tahona-made and terroir-driven, with a depth that asks for a thoughtful pairing, not just something sour or spicy.
03 Your sangrita speaks. We’re looking for a sangrita that works with G4 and lifts it without taking over.

Timeline

Key dates

  • Now to September 2026 Pre-Launch Announcement across The Daily Pour, Tequila Pour & Arte Agave channels. Bartender outreach begins nationwide.
  • September 7 to November 7, 2026 Submission Window Opens Bartenders nationwide submit their original sangrita pairing recipe, pairing rationale, and 30 to 60 second vertical video entry.
  • Mid-November 2026 Bartender Spotlight Series Featured bartenders spotlighted across The Daily Pour editorial, social, and newsletter, with pairing features and storytelling content throughout the season.
  • End of November 2026 Featured Winner & Trip to Mexico The winning bartender and their sangrita pairing are announced. Details on the Mexico trip experience to follow.

Judging

What we’re looking for

What makes a great sangrita

  • Pairing Intelligence How well does the sangrita complement G4’s herbaceous, earthy, tahona-made character? We judge the pairing, not the sangrita on its own.
  • Creativity & Originality We welcome everything from classic Jalisco-style profiles to tropical, smoky, savory, or entirely unexpected interpretations. Creative freedom is the point, so surprise us.
  • Craft & Balance A sangrita that’s thoughtfully constructed, where acid, sweetness, heat, and depth all work together, will always outperform one that’s one-dimensional.
  • Story & Rationale Why this sangrita? Why does it pair with G4 specifically? The strongest entries will have a clear, articulate story behind the creation.

What the video should show

  • Your Voice We’re selecting a bartender to represent this program. Show us the personality and communication you’d bring when you talk about this pairing to a guest or influencer in person.
  • Authenticity Over Production Film from your bar. Talk the way you talk. We don’t want polished ads. We want real bartenders with real conviction. The raw video that feels genuine beats the over-produced one every time.
  • The Pairing Moment If you can show us the sangrita alongside the G4, even briefly, even better. Help us see the pairing in action, not just hear about it.

Submission Guidelines

Sangrita pairing requirements

The challenge is simple: create an original sangrita for G4 Tequila that lets the spirit speak. Your pairing should complement and elevate the spirit, bringing its character forward rather than covering it up.

  • Your featured spirit: G4 Tequila is the featured spirit for your pairing. Your sangrita should be created specifically to complement it.
  • The challenge: Create an original sangrita designed to be served alongside your chosen spirit.
  • Serving format: The selected spirit and sangrita must be presented side by side as a pairing, allowing each to be enjoyed individually and together.
  • Original creation: The sangrita must be your own original recipe and showcase your personal interpretation of the traditional sangrita format.
  • Ingredients: Keep the recipe thoughtful and executable. Homemade ingredients are welcome but must be easily re-creatable.
  • Flavor & pairing: Your sangrita should complement, not overpower, the G4 Tequila. The goal is to let the spirit speak—enhancing its character and bringing out something new without masking what makes it distinctive.
  • Equipment: Sous-vide, vacuum sealing, and pressure/CO2/N2 techniques are acceptable. Highly specialized equipment such as rotovaps is not permitted.
  • Allergens: Clearly identify all allergens used in your sangrita.
  • Eligibility: Open to professional bartenders who meet the competition's location and live-event requirements.
  • Storytelling: Let It Speak: Tell us what drew you to G4 Tequila, the inspiration behind your sangrita, and how your pairing allows the spirit to “speak.” What flavors, characteristics, or story are you bringing forward through your pairing?

The Judges

Meet the judging panel

Our panel of agave specialists, industry voices, and editorial tastemakers will select the winning sangrita and featured bartender.

Walter Easterbrook

Founder
Arte Agave

Pedro Wolfe

Tequila Writer
The Daily Pour

Further judges to be announced.

Let It Speak.
Submit Your Pairing.

A sangrita pairing competition presented by The Daily Pour, featuring G4 Tequila. Submissions open September 7 to November 7, 2026. Open to bartenders nationwide.

Submissions Open September 7