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Please join us in celebrating New York's annual Zero Proof Choice Awards — honoring the year's finest in alcohol free beverages. The Zero Proof Awards are presented by The Daily Pour leading beverage media platform shaping modern drinking culture. The Master of Ceremony is Derek Brown, author, beverage consultant and founder of Drink Company.

Early Registration Opens
2/1/26
Early Registration
$200
per submission
Final Deadline
6/30/26

How to enter

  • Step One:

    Register your product with The Daily Pour here.

  • Step two:

    Mail either two (2) 700/750ml bottles of product, three (3) 350/500ml bottles of product or 3 cans to:

    Abrams Media

    Attn: Zoe - Zero Proof Choice Awards

    1261 Broadway, 6th Floor

    New York, NY 10001

    Shipments will be accepted Monday through Friday from 9:00 am until 4:00 pm.

About

Please join us in celebrating New York's Zero Proof Choice Annual Awards honoring the finest in alcohol free beverages. The Zero Proof awards are presented by The Daily Pour, the ultimate drinks guide for the modern consumer.


The Head Judge and Master of Ceremony is trailblazer Derek Brown. Derek is an author, beverage consultant and founder of Drink Company. A former award-winning bartender and owner of the acclaimed Columbia Room, Brown is a leading advocate for mindful drinking. He authored “Spirits, Sugar, Water, Bitters" and "Mindful Mixology,” earning recognition for his thought leadership in the beverage industry. He is the co-founder of Mindful Drinking Fest, host of “The Mindful Drinking Podcast” and author of the National Academy of Sports Medicine’s Mindful Drinking course.


This year, Brown was selected as a Presidential Leadership Scholar, joining the prestigious program for leaders driving positive social change, and inducted into the San Bars Academy NA Hall of Fame.

Judging

Judging panels are composed of professionals from diverse disciplines including non-alcoholic specialists, bartenders, and reviewers to ensure multiple perspectives.

  • Each category is evaluated by at least three judges.
  • Each beverage will be rated on 3 criteria: Meets the normative expectations for the segment, overall taste and appearance.
  • Each judge will rate double gold, gold, silver or bronze based on a 1-10 point system.
    Medal Score Range
    Double Gold 9-10
    Gold 7-8
    Silver 5-6
    Bronze 3-4
    No medal 0-2
  • The judges will come to an individual score and then discuss with colleagues to give a final medal score.
  • Blind tasting is conducted by category; beverages are served in coded glasses with no visible bottles.
  • Mixers are available to taste relevant categories so judges can taste products as they are meant to be tasted.
  • Judges' decisions are final, no post-judging changes to awards.

Our Judges

Derek Brown

Derek Brown

Founder of Drink Company

Abe Zarate

Abe Zarate

Sommelier

Alex Highsmith

Alex Highsmith

Retail & Marketing Expert

Caleb Ganzer

Caleb Ganzer

Hospitality Strategist

John deBary

John deBary

Bar & Hospitality Consultant

Karl Williams

Karl Williams

Beverage industry veteran

Laura Silverman

Laura Silverman

Founder of Zero Proof Nation

Lauren Paylor

Lauren Paylor

Beverage strategist

Lynnette Marrero

Lynnette Marrero

Chief Mixologist

Rich Buchanan

Rich Buchanan

Wine & Spirits Educator

Estelle Bossy

Estelle Bossy

Beverage Director

Andrew Eisbrouch

Andrew Eisbrouch

President, The Daily Pour

Prizes

  • Guaranteed media exposure across The Daily Pour ecosystem, including our website (200k monthly audience), newsletter (65k subscribers), LinkedIn (2k followers), and social channels (200k+ reach).

  • Premium on-site visibility: Double Gold winners will receive a dedicated feature at the Drinks With Benefits Festival.

  • Exclusive partner prizes: In 2025, winners received special prizes from Provi—the leading B2B marketplace for bars, restaurants, and retail—and Sechey, the #1 alcohol-free retailer in Charleston.

  • Industry credibility and connections through exposure to top experts, buyers, and decision-makers across the zero-proof and beverage space.

  • Retail-ready validation with the opportunity to win an award medal that supports sales, distribution conversations, and on-shelf conversion.

About The Daily Pour

  • Founded in 2024 by media personality and entrepreneur Dan Abrams, The Daily Pour is the ultimate drinking guide for the modern consumer, covering spirits, non-alcoholic, and hemp beverages. With its unique combination of cross-category coverage and its signature rating system, The Daily Pour sets the standard as the leading authority in helping consumers discover, compare, and enjoy the best of today’s evolving drinks landscape.

Disclaimer: "Zero proof" can be used as an umbrella term for non-alcoholic (NA) beverages. NA beverages are classified by the U.S. FDA as having less than 0.5% alcohol by volume (ABV). Consuming these beverages is always a matter of personal choice. Please drink responsibly.